陕西旅游商品开发及营销研究

doi:10.13959/j.issn.1003-2398.2006.06.017

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Abstract The tourism commodity is very important in the development of tourism industry. This article analy zed the present situation and problems of the tourism commodity development and marketing in Shaan'xi, and put forward the innovative mechanism and effective measures. Besides, the paper also probes into the significant tourism commodity series to be developed and the blueprint of the production base to be built. The purpose of studying is to drive the study, production, supply and sale of tourism commodity, and promote the development of tourism industry in Shaan'xi.

Key words： tourism commodity development and marketing Shaan'xi innovative mechanism

Received: 28 August 2006

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http://rwdl.xisu.edu.cn/EN/10.13959/j.issn.1003-2398.2006.06.017 OR http://rwdl.xisu.edu.cn/EN/Y2006/V21/I6/76

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