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| RESEARCH ON DYNAMICAL SYSTEM & ROUTE CHOICE OF HOTEL GROUP EXPANSION |
| CHEN Xue-jun1, MA Yong2 |
1. School of Literature, Chongqing Jiaotong University, Congqing 400074, China;
2. Tourism Development Research center, Hubei University, Wuhan 430062, China |
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Abstract Group expansion is an inevitable trend for hotel development in the world.Although there are many researches on hotel group expansion in our country,most of them concentrate on the following topics,such as present situations and problems,development countermeasures and strategic patterns of hotel group.There are few systematic papers on dynamical mechanisms and route choice of hotel group expansion.This article firstly summarizes all kinds of driving forces that promote hotel group expansion;it also divides them into the following systems,the macro-circumstance factors,the mid-circumstance factors,the inter-circumstance factors,and then it has constructed the dynamic system of hotel group expansion according to the systematic principle.Thirdly,in order to analyze how dynamical system affects hotel group to choose the expansion strategies,it also comes up with the strategy choice matrix of hotel group expansion.There are two innovations.First,it summarizes seven main driving forces that promote hotel group expansion;then according to the systematic principle,it has constructed the dynamic system of hotel group expansion.Second,consulting the GE matrix,the authors put forward the strategy choice matrix of hotel group expansion as a new tool to instruct hotel group choosing expansion strategy.
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Received: 20 June 2006
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2007, Vol. 22 
