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| EMPIRICAL RESEARCH ON THE TOURISTS' PERCEPTION AFTER THE TRIP OF LANDSCAPE PREFERENCE OF THE HISTORICAL CULTURE BLOCK——A Case Study of Confucius Temple in Nanjing |
| ZHOU Wei1,2, HUANG Zhen-fang1, GUO Wen1,3, WU Li-min1, ZHAO Zhi-xia2 |
1. College of Geographical Science, Nanjing Normal University, Nanjing 210046, China;
2. School of Economics and Management, Nanjing Institute of Industry Technology, Nanjing 210046, China;
3. Department of Tourism Management, Wuxi Institute of Commerce, Wuxi 214153, China |
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Abstract Taking the Historical Culture Block as an example and using the analyzing method of Thurstone's Comparative Judgment Model, the paper has measured the characteristics of tourists' perception after the trip of landscape preference of the Confucius Temple of Nanjing. The results display: (1)As time goes by the tourists' time perception difference has continuously sublimated gradually increasing from the general experience into the peak experience even evolving into the core elements of the overall perception. The perceptional space distributing law shows the decreasing characteristics including the core area of Confucianism architecture on the theme of the Literature Temple, leisure commercial and cultural area with the dotting or banding shape between the core area and the former residence area of the refined scholars as well as the former residence area of the refined scholars. (2)From the point of culture heritage, the tourism development has the negative effect on the Confucius Temple involved in other types of culture disturbing the Confucianism culture, overflowing commercial phenomenon of the commercial culture, the weakened carrier and method of the culture of refined scholars. As the Historical Culture Block, the Confucius Temple of Nanjing should be paid more attention to how to carry on its unique cultural contents in addition to the specialized operation.
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Received: 10 October 2011
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2012, Vol. 27 
