|
|
|
| EXPANSION CHARACTERISTICS AND SPATIAL PATTERN OF CHINESE LOCAL CHAIN SUPERMARKETS: A CASE STUDY OF YONGHUI SUPERMARKET |
| ZHU Bang-yao1,2, SONG Yu-xiang1, LI Guo-zhu2 |
1. College of Geographical Science, Northeast Normal University, Changchun 130024, China;
2. Department of Tourism and Geography, Jilin Normal University, Siping 136000, China |
|
|
|
|
Abstract Chain supermarket has become the main operation forms of Chinese retail business. Format innovation and subsection-store-expansion are the main characteristics of the development of retail firms. This paper focuses on the spatial expansion characteristics from the space expansion pattern and location choices outside and inside province area, using GIS spatial expression methods and quantitative geography models, taking Yonghui supermarket, one of Chinese largest supermarkets, as an example. It tries to explore the spatial diffusion patterns and location selection features from the development of Yonghui supermarket, The results show that Yonghui supermarket presents exponential growth in the last 15 years from 1999 to 2013.The space expansion mode can be summarized as four different patterns, which are regional deep tillage expansion, contact expansion, jumping expansion and comprehensive expansion, mainly for comprehensive expansion type after the mature period. The correlation analysis shows that the order of Yonghui supermarket entering into different cities and the urban population scale appears weak positive correlation across provincial spatial expansion. It has gradually formed up several large inter-regional operation areas, such as Fujian area, Chongqing area, Beijing area, Jiangsu and Anhui area, Henan area and Northeast China area. Yonghui supermarket has the first distribution tends of spatial expansion within provincial scope in Fujian province and Chongqing city, which are the two most developed areas. Retail activities and their spatial organization have always been one of important research themes in urban and economic geography. The study has given out some meaningful conclusions, and has a certain referential significance for Chinese retail enterprise crossing area development.
|
|
Received: 17 April 2015
|
|
|
|
|
|
|
2016, Vol. 31 
