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THE LOGIC OF QUALITY PERCEPTION AND WELL-BEING ENHANCEMENT IN TOURIST DESTINATIONS UNDER COVID-19: BASED ON THE SURVEY OF TOURISM ACTIVITIES IN THE SURROUNDING AREAS OF HENGYANG RESIDENTS AND INTERSUBJECTIVE INTROSPECTION |
YANG Jin-hua1,2, ZHANG Jin-he1, CHU Guang1 |
1. School of Geography and Ocean Science, Nanjing University, Nanjing 210023, China;
2. College of Geography and Tourism, Hengyang Normal University, Hengyang 421002, China |
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Abstract In some tourist destinations, there is a bias in the development of tourism that non-local tourists are more important than local tourists in tourism market. In fact, the main body of tourism well-being should include both non-local tourists and local tourists. The sudden outbreak of COVID-19 has hit the cooling button for the continued rapid growth of domestic and foreign tourism, affecting people's quality of life seriously. While the tourism industry is cooling down, the focus of public tourism gaze is also shifting from the previous the middle and remote areas to the current surrounding areas quietly. This shift of tourism gaze provides a rare time and space opportunity for researchers to examine people's daily living space, quality of life and well-being. Through a questionnaire survey of local travel activities of residents in Hengyang City, Hunan Province, this paper analyzes the current situation of residents' perception of tourism quality. The results show that the tourism quality perception in Hengyang City is at a medium level, and there is still a lot of space for improvement. There are demographic differences in the perception of tourism quality, among which married residents and residents who have lived for a long time have a higher evaluation of local tourism quality.
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Received: 22 September 2020
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