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THE IMPACT OF MOBILE MAP ON RESIDENT TRIP IN CHINAAND ITS MECHANISM |
ZHANG Wei, FENG Jian |
College of Urban and Environmental Sciences, Peking University, Beijing 100871, China |
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Abstract With the popularity of smartphones and the arrival of mobile Internet era, the mobile map, as a new type, rapidly expanded and influenced resident trip deeply and thoroughly. Hence, through quantitative and qualitative analysis, this study explores the current conditions of mobile map utilization and the diversification among different groups, including the gender, age, education, and economic performance of regions. The data is collected with 444 online questionnaires and 9 specific face-to-face interviews. Specifically, mobile map popularity exaggerates the influence of age, education, and regions, but narrows the gap between female and male. Moreover, this study investigates the influence of mobile map on characteristics of the resident trip, which mainly refers to the trip destination, trip distance, methods, efficiency, group size, and trip frequency. The results indicate that through the indirect impact on the usage differences among people with different personal attributes and direct effect on trip characteristics, mobile map changes traditional resident trip mode and leads to residents' dependence on the information. Mobile map reduces residents' anxiety to strange spaces, cuts down trip costs, and restrains residents' dependence on spatial awareness, making the trip safer and more entertaining, and expanding trip distance. Besides, the huge information coming with the mobile map radically increases trip efficiency and reduces the cost of getting lost, seeking help, and getting stuck in traffic jams. Moreover, the combination of mobile map and social life changes the group size and members. When residents deciding partners, common hobbies, instead of spatial awareness, play a more important role. Overall, the mobile map significantly changes residents' trip mode and the traditional model would no longer meet the needs of the information era.
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Received: 23 November 2020
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