A STUDY ON THE INFLUENCE OF FAMILY LIFE CYCLE ON TOURIST BEHAVIORS
DUAN Wan-fen1,2, WU Jin-feng1,2, SHI Xiao-teng1, ZHENG Chao-zhong1
1. School of Geography and Tourism, Shaanxi Normal University, Xi'an 710119, China;
2. Shaanxi Provincial Key Laboratory of Tourism Information Science, Xi'an 710119, China
Abstract Revealing the impact of family life cycle on tourist behaviors can provide a basis for precision marketing of family tourism. Taking Beijing, Shanghai, Xi'an, Chengdu as examples, the family life cycle is divided into nesting period (married without children), full nest-period (married children under 5 years old), full nest-period (married children 6 to 18 years old), empty nest period (married children over 19 years old), based on 2386 questionnaires, using the nonparametric test and IDW spatial interpolation method, to explore the impact of family life cycle on tourist behaviors, the study found that:1) Family life cycle affects tourists' choice of tourism destination. The visiting frequent of different family life cycles tourists have different distance decay rates of target scenic spots. Tourists in empty nest period have more slower decay rate than tourists in full nest period and nesting period. 2) Family life cycle affects tourists' tourism activity type preferences. Tourists in nesting period prefer to the camping and adventure tourism activities, tourists in full nest period prefer to the natural scenery, theme parks and vacation tourism activities, and tourists in empty nest period prefer to the rural vacation and visiting museum tourism activities. 3) Family life cycle affects tourists' choice of transportation mode. The proportion of tourists in the full nest period choosing self-driving and airplane travel is more higher than the others, while the proportion of tourists in the nesting period and empty nest period choosing train travel is more higher than the others. 4) Family life cycle can be used for the family tourism market segmentation. According to the family life cycle, the family tourism market can be divided into three segments:Nesting period market, full nest period market and empty nest period market.
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2022, Vol. 37 
