|
|
|
| CONSUMER INHERITANCE OF ANCIENT TOURIST TOWNS:CHARACTETISTICS, MECHANISM AND EFFECT MEASUREMENT |
| ZOU Jun1,2, ZHANG Zhen1, YANG Li-guo1,2, PAN Ying1, ZOU Si-qin1 |
1. College of Geography and Tourism, Hengyang Normal University, Hengyang 421002, China;
2. National-Local Joint Engineering Laboratory on Digital Preservation and Innovative Technologiesfor the Cul-ture of Traditional Villages and Towns, Hengyang 421002, China |
|
|
|
|
Abstract Tourism consumption and cultural heritage are closely linked. Under the background of the huge demand of rising consumption and the policy guidance of strengthening cultural heritage, they can jointly build a discourse system. On the basis of putting forward the concept of consumer inheritance and analyzing its characteristics, mechanism and influencing factors, this paper constructs a cultural consumer inheritance index to quantify the effect of cultural inheritance in regional tourism commodity consumption. The research shows that:1) The cultural inheritance effect brought by consumption is "consumer inheritance". Consumer inheritance has four characteristics:long-term, opposition, generalization and leadership. 2) The mechanism of consumer inheritance consists of symbol driven, psychological aggregation and supply-demand game. 3) Inempiricalresearch, the effect of consumer inheritance of Nanyue ancient town is general. The tourism commodities in Nanyue have the problems of lack of culture and lack of cultural stimulation. Among the 10 selected tourism commodities, Xiangzhi scored the highest in terms of consumer inheritance and Nanyue vegetarian tofu scored the lowest. The evaluation results are consistent with the actual situation, which shows that the quantitative method has a certain credibility.
|
|
Received: 30 March 2022
|
|
|
|
|
|
|
|
|
