RECOGNITION AND MEASUREMENT OF TOURISTS' PERCEPTUAL RURALITY IN TOURISM CONTEXT: A CASE STUDY OF YU VILLAGE IN ANJI, ZHEJIANG PROVINCE
ZHANG Yu1, LU Lin1, CHEN Jie-qi1, ZHANG Qing-yuan2
1. School of Geography and Tourism, Anhui Normal University, Wuhu 241000, China; 2. College of Geographic Sciences, East China Normal University, Shanghai 200241, China
Abstract There is a gap between the traditional rurality evaluation and the research on rural spatial reconstruction in geography, which ignores the inherent tension of countryside and the subjective status of the individual in tourism context, and it is difficult to provide theoretical support for the reality of rapidly evolving rural development. From the perspective of tourists, this study interprets rurality of Yu village by combining literature review and field interviews, and clarifies the basic structure of rurality cognition through the construction and verification of the scale. The findings are as follows:1) Rurality in tourism context is a manifestation of human-land relationship, which is the result of the interaction between objective existence and subjective cognition. Rurality complements the imaginary dimension of the countryside, connecting nature and society, the local and the global, the traditional and the modern. 2) The rurality cognition in tourism context can be presented in six dimensions:natural environment, humanistic environment, tourism function, history and culture, emotional meaning, and innovative acculturation. 3) The developed rurality cognition measurement scale in tourism context contains 26 items in 6 dimensions. The verification shows that the scale has ideal reliability and validity, and the goodness of fit test results of the model are good.
ZHANG Yu,LU Lin,CHEN Jie-qi等. RECOGNITION AND MEASUREMENT OF TOURISTS' PERCEPTUAL RURALITY IN TOURISM CONTEXT: A CASE STUDY OF YU VILLAGE IN ANJI, ZHEJIANG PROVINCE[J]. HUMAN GEOGRAPHY, 2024, 39(1): 173-183.
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2024, Vol. 39 
