符号学视角下乡村旅游吸引物的建构研究——以婺源篁岭晒秋为例

doi:10.13959/j.issn.1003-2398.2025.01.017

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Abstract From a semiotic perspective, rural tourism attractions have a dualistic structure promoted by the transformation between signifier and signified. Based on the theories of the Double Layer Representation System and Symbolic Attraction in Semiotics, this study integrates field and online data to explore the characteristics and value transformation of Huangling's Sun-Drying Autumn in Wuyuan as a rural tourism attraction, summarizing its construction path and features. The research findings are as follows: 1) In the early stage of construction of rural tourism attraction, upgrading of rural material carrier (signifier) reduces their agricultural value (signified of agricultural customs). 2) To expand the influence of rural tourism attractions, tourism values (signified of tourism attractions) have been continuously endowed. 3) As agricultural value decreases and tourism value increases, rural tourism attraction development now depends on the transformation and upgrading of rural material carriers and the continuous creation of tourism value, rather than rural authenticity. This study aims to offer experience and references for sustainable rural tourism, while enriching tourism geography research on resources and attractions.

Key words： construction of rural tourism attraction semiotics theory value shift Huangling's Drying Harvest

Received: 05 December 2023

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F59

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	Articles by authors
	LU Lin
	LI Qian
	CHEN Jie-qi
	CUI Jing
	JIANG Wei-feng

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LU Lin,LI Qian,CHEN Jie-qi等. THE CONSTRUCTION OF RURAL TOURISM ATTRACTION FROM THE PERSPECTIVE OF SEMIOTICS: A CASE OF HUANGLING DRYING HARVEST[J]. HUMAN GEOGRAPHY, 2025, 40(1): 162-169.

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http://rwdl.xisu.edu.cn/EN/10.13959/j.issn.1003-2398.2025.01.017 OR http://rwdl.xisu.edu.cn/EN/Y2025/V40/I1/162

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