THE IMPACT OF INTERNET POPULARITY ON URBAN SPATIAL STRUCTURE OF BEVERAGE CONSUMPTION: EVIDENCE FROM FOUR MEGACITIES IN CHINA
ZHOU Qiang1,2, DAI Jing-hang1, HUANG Qin-shi3,4,5
1. School of Civil Engineering and Architecture, Zhejiang Sci-Tech University, Hangzhou 310018, China; 2. De- partment of City and Regional Planning, University of North Carolina at Chapel Hill, North Carolina 27599- 3140, USA; 3. School of Civil Engineering and Architecture, Zhejiang University of Science and Technology, Hangzhou 310023, China; 4. College of Architecture and Urban Planning, Tongji University, Shanghai 200092, China; 5. Zhejiang Jiaxing Digital City Laboratory Company Limited, Jiaxing 314050, China
Abstract Information and communication technologies (ICTs) have made the internet attention economy a driver of regional development and transformed urban spatial structure. Based on the data from different sources, including Sina Weibo check-ins, Point of Interest (POI) data, and socio-economic statistics from China's four megacities (e.g., Beijing, Shanghai, Guangzhou, and Shenzhen), this study examines the impact of internet popularity on urban space of beverage consumption using various spatial econometric models. The results show that: 1) The distributions of internet popularity and brand beverage shops are spatially correlated. 2) The impact of internet popularity on the spatial distribution of beverage shops varies considerably across business types and regions. 3) Internet popularity makes the distribution of beverage shops less reliant on traditional factors (e. g., rent, public transportation accessibility, and population density) which are regarded as essential to location choices of commercial facilitates.
ZHOU Qiang,DAI Jing-hang,HUANG Qin-shi. THE IMPACT OF INTERNET POPULARITY ON URBAN SPATIAL STRUCTURE OF BEVERAGE CONSUMPTION: EVIDENCE FROM FOUR MEGACITIES IN CHINA[J]. HUMAN GEOGRAPHY, 2025, 40(2): 84-93,169.
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2025, Vol. 40 
