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| THE TRAVELER IN THE IMAGE: POETIC METAPHORS AND THE CONSTRUCTION OF THE TOURISM IMAGINATION |
| XIONG Wei1,2,3, HUANG Xiao-ying1, CAI Xiao-mei1,2,3,4 |
1. School of Tourism Management, South China Normal University, Guangzhou 510006, China;
2. Guangdong Provincial Key Laboratory of Cultural Space and Social Behavior, South China Normal University, Guangzhou 510631, China;
3. Center of Ecological Civilization and Green Governance, South China Normal University, Guangzhou 510631, China;
4. Guangdong Provincial Laboratory of Southern Marine Science and Engineering (Zhuhai), Zhuhai 519080, China |
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Abstract Imagination has become one of the important ways for travelers to construct and consume travel destinations and get a deep travel experience. Inspired by the poetic language and metaphorical thinking of Chinese culture, this study is based on the theory of conceptual metaphor, takes structural metaphor, ontological metaphor and orientation metaphor as the analytical framework for metaphor recognition, and identifies the poetic metaphor theme in the travel video blog texts through the MIPVU program, and studies how the "author" of travel video blogs shape tourism imagination through poetic metaphors. Through the coding analysis of 292 travel video blog texts, the results show that: 1) The tourism imagination shaped by bloggers mainly includes two types of metaphors: structural metaphor and ontological metaphor. 2)The metaphors of different themes are intertwined, and finally four kinds of tourism imaginations are formed: filling, mapping, contagious, and summoning. 3) Tourism imagination is formed through four stages: circle gathering, encounter space, common concern and emotional resonance.
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Received: 21 May 2024
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Corresponding Authors:
10.13959/j.issn.1003-2398.2025.05.016
E-mail: caixm@scnu.edu.cn
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