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| STUDY ON THE IMAGE ORIENTATION OF YANTAI IN THE NEW CENTURY |
| LI Shi-tai, SUN Feng-hua, LI Qing-zhi |
| Department of Geography and Resource Management, Yantai Normal University, Yantai 264025, China |
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Abstract Competition among cities in the new century is increasingly intense. Cities without features are neither vital nor competitive. So whether the orientation of urban image is reasonable will have a far-reaching influence on the development of a city. Yantai city is one of the fourteen coastal cities that are firstly opened to the outside world. But it copies too much of other urban image orientation and lacks the feature of its own. Thus its further development is severely restricted. The facts that yantai city has favorable conditions and a long history for the growth of grapes, the well-known trademark in the wine industry, enormous group of enterprises, first-class wine production bases and the only wine culture museum. Thus the image of Yantai in the new century is oriented that it should be an international wine city. The orientation will not only promote the development of Yantai, but also strengthen the wine enterprises. Especially it is beneficial to the development of the three industries and thus propels the overall development of Yantai's economy forward. The specific proposition, building an modernization international wine city, is finally brought forward. Based on the facts that Yantai should focus on the development of agricultural industrialization and local products, the government should pay more attention to optimization and concordance, and depend on group notability to develop wine tourism, promote the specification of wine festival and create an all-round image of wine city.
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Received: 07 June 2003
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2005, Vol. 20 
