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| THE CULTIVATION OF THE SUSTAINABLE COMPETITIVE ADVANTAGE OF CIVIL AVIATION'S ENTERPRISES BASED ON RESOURCE-BASED THEORY |
| WANG Xin-an, YANG Xiu-yun |
| Economic and Fiancial School, Xi'an Jiaotong University, Xi'an 710061, China |
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Abstract In the resource-based theory of firm sustainable competitive advantage view, the resources of firms are heterogeneous and immobile; firms can obtain sustainable competitive advantage by occupying and exploiting their heterogeneous resources. In order to face severe competition and become winners in the competition of the world aviation market, and seek further development, obtain more interests, improve the position in the international competition, Chinese airlines must analyses their heterogeneity resources, and obtain more heterogeneity resource, and utilize heterogeneity resource that have already excite and potential efficiently, and cultivate their sustained competitive advantage through continually obtaining and exploiting these resources.
The sustainable competitive advantage resources foundation of civil aviation enterprises are as follows:the airline resources, which are the lines net of the carrier service that is authorized by the government; resources of the code, which are the code name on each flight; names and symbols of the airline, which are trade marks of the airlines; the organization ability, which is a kind of advanced resource, and information system, manpower capital and corporate culture of civil aviation enterprises.
The concrete countermeasure is:Combining international airline right, realizing the rational distribution of resources; strengthening the international strategic alliance, expanding the resource application scope; improving the cognition degree of the products; strengthening domestic cooperation, constructing airline network structure again; improving the resource utilization ratio, reducing the operation cost; setting up the corporate culture and organizational management, setting up one's own GDS and RMS.
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Received: 02 July 2004
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2005, Vol. 20 
