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| A STUDY ON THE CONNOTATION OF CREATIVE TOURISM IN OVERSEAS |
| CUI Guo1,2, CHU Jing-feng1,3, WANG Qian-qian1, ZOU Lin1 |
1. Shanghai Normal University, Shanghai 200234, China;
2. Shanghai Chengdao Properties Consultancy Co., Ltd., Shanghai 200092, China;
3. Shanghai University of Engineering Science, Shanghai 201620, China |
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Abstract Creative Tourism (CT) has been existed since the beginning of tourism, but Greg Richards and Crispin Raymond firstly presented it in recent years, mainly from the emerging creative turn in Western society gradually spreading to all aspects of society. The shift from tangible to intangible tourism resources places pressure on destinations to become even more creative in their development strategies. As Richards and Raymond (2000) argue, "creative tourism" is a further development of tourism towards more experiential forms of consumption, which emphasize personal development. Many foreign scholars have noted this trend in the development of creative tourism, but paid less attention to the basic research of creative tourism. Creative Tourism was formally presented because of the trend of creative, so that had a unique meaning. Although the academic content is not exactly the same understanding of the formation of the implications and elements of creative tourism nowadays, highly "activities participation" has become primary features of creative tourism. Creative Tourism is different from the "traditional forms of tourism", most of the distinction performs as differences of nature rather than the order of time or the change of form, especially performs as the different and connection between this feature and adventure travel.
Furthermore, the development of creative tourism presents new challenges for both the tourist and the destination. It is not just a question of the tourists themselves engaging in creative activities, but it should be a system of "co-production" between the tourist and the producers in the destination. Finally, what we can conclude is that "active participation" is the absolutely main characteristics of creative tourism. Creative tourism does not depend on where you go, what kind of career you have, how creative when you design your trip and post photos on the website, but whether you actively participate in the affairs the tourism have.
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Received: 23 March 2011
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2011, Vol. 26 
