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| TOURISM PRODUCT SPECTRUM ORIENTED TO ELDERLY GROUP BASED ON PSYCHOLOGICAL ANALYSIS——A case study of Guan-zhong area(center area of Shannxi province) |
| LI Xiao-xiao1, MA Xiao-long2 |
1. Department of Urban and Resources Science, Northwest University, Xi'an 710069, China;
2. Center for Recreation and Tourism Research, Peking University, Beijing 100871, China |
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Abstract Tourism product exploitation has changed from resource-oriented to market-oriented. Psychogenetic affect, one of the most important factors influenced market demanding should be considered in tourism product designing. According to the thought of humanism, psychological characteristics should undoubtedly be analyzed before constructing tourism product spectrum of a given group.
This paper firstly depicted psychological characters of elderly people from aspects of apperceive, affection, emotion, will and interest. Tourism motivations of old adults are classified into three hierarchies:dismiss loneliness is a basic motivation of this group; make up for regret and seek pleasure are two enhanced motivation; recuperation and trace one's histories are specialized motivation. Tourism preference of old adults is analyzed from aspects of safety perception, experience and participation. It is suggested that elderly people prefer to visit matured resorts, which have less requirement for physical strength and at same time can enrich their spirit experience. Model of product combination based on psychological analysis is established. Accordin g to this model, tourism products series are constructed to match the motivation, and types of tourism product are selected upon consideration of tourism preference.
Spectrum of tourism products oriented to elderly group is applied to develop tourism of Guan-zhong area. It is always said that products of this area are lack of participancy; however, this disadvantage is just propitious to develop tourism market of old adults. Based on market analysis, it is proved that the elderly group takes large share of Guan-zhong tourism market. Nevertheless, products supplied in this area can't meet market demanding. Refer to spectrum established upon psychological analysis, five measures were taken to solve this problem.
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Received: 16 June 2004
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2006, Vol. 21 
