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| THE CHANGES AND TRENDS OF THE CHINESE OUTBOUND TRAVEL |
| LI Xin-jian |
| School of tourism management, Beijing International Studies University, Beijing 100024, China |
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Abstract The paper reviewed some changes of the Chinese outbound market,such as the scale、the structure、the time pattern、the Consumption level and the travel model. On the basis of those analyses, the paper pointed the trends of this market, and then considered that the 35-million may be the largest scale for the Chinese outbound market in 2005. In the future, the outbound market will be composed by more free-walker, but less team-organized tourist, especially in the periphery nation and area. At last, the paper discussed the possibility of the policy change for outbound tourism, and pointed that the policy will change slowly. All the people should not overrate the effect of the opening for outbound tourism.
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Received: 23 March 2005
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2006, Vol. 21 
