信息过载情境下旅游者目的地选择决策研究——热门形象与长尾形象的差异化作用分析

doi:10.13959/j.issn.1003-2398.2017.05.022

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Abstract With the rapid development of Internet, the information environment of tourist decision has changed dramatically. The traditional way of destination information searching has been outdated. Nowadays, Internet decreases the search cost, and the destination information has been greatly enriched by a lot of user generated content under Web 2.0. In the process of destination decision choice, what tourists face is no longer lacking information, on the contrary, they have to deal with information overload. The alteration of information environment and cognitive structure will affect tourist destination choice, which has become one of the most important questions in tourist behavior research. Situational experiment has been used in this research to check the divergent influence of head and long tail on tourist destination choice when induced image is varied structurally under the context of information overload. Thus, the effect and its mechanism of long tail of induced image could be explained.

Key words： Information overload attribute overload destination choice decision unique selling points long tail

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http://rwdl.xisu.edu.cn/EN/10.13959/j.issn.1003-2398.2017.05.022 OR http://rwdl.xisu.edu.cn/EN/Y2017/V32/I5/154

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[39]	黄莎,陈金华,陈秋萍.基于网络信息嵌入性的旅游目的地形象传导研究[J].人文地理,2012,27(3):109-114.[Huang Sha, Chen Jinhua, Chen Qiuping. Internet information-embedded analysis of tourism destination image communication[J]. Human Geography, 2012, 27(3):109-114.]
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[40]	王媛,许鑫,冯学钢,等.基于文本挖掘的古镇旅游形象感知研究——以朱家角为例[J].旅游科学,2013,27(5):86-95.[Wang Yuan, Xu Xin, Feng Xuegang, et al. Research on tourists’percieved image of ancient town using web text mining methods:A case study of Zhujiajiao[J]. Tourism Science, 2013,27(5):86-95.]