RESEARCH ON GUIDE DECISION OF OPERATION MODE OF RURAL TOURISM FROM THE PERSPECTIVE OF MULTI-FUNCTION OF AGRICULTURAL LAND:BASED ON AN INVESTIGATION ANALYSIS OF 25 ADMINISTRATIVE VILLAGES IN SUBURB OF CHONGQING

doi:10.13959/j.issn.1003-2398.2017.05.021

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HUMAN GEOGRAPHY ›› 2017, Vol. 32 ›› Issue (5) : 147-153. DOI: 10.13959/j.issn.1003-2398.2017.05.021

RESEARCH ON GUIDE DECISION OF OPERATION MODE OF RURAL TOURISM FROM THE PERSPECTIVE OF MULTI-FUNCTION OF AGRICULTURAL LAND:BASED ON AN INVESTIGATION ANALYSIS OF 25 ADMINISTRATIVE VILLAGES IN SUBURB OF CHONGQING

JIANG Yan-ling¹, PAN Zhuo², PAN Mei-han²

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Abstract

During the 13th Five-Year Plan period, the country will further developing the Multi-function of agricultural, and mining the rural value of ecological leisure, tourism and cultural education. This paper takes multi-function index of agricultural land and evaluation of types of dominant functions as basis, and draws on the induction and construction of the operation mode of rural tourism. It illustrates the dialectical relation between the multi-function of agricultural land and rural tourism, designs the system of guide decision associated with "multi-function of agricultural land-operation mode of rural tourism at village level", and depicts the guide decision process of the operation mode of rural tourism by the means of tree structure chart. The research result shows that multi-function and dominant functions of agricultural land have strong relevance to and driving effect on the selection of the operation mode of village-level rural tourism. The regions that adopt the "micro self-service operation mode of farmers" are featured with strong multi-function of agricultural land but weak dominant function. Besides, the second and third industries are quite developed, but the supply function and economic support function of agricultural production are weak. The regions that exercise "collective economy self-run operation mode" are featured with high degree of agricultural industrialization.

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rural tourism / operation mode / guide decision / agricultural land / multi-function

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JIANG Yan-ling, PAN Zhuo, PAN Mei-han. RESEARCH ON GUIDE DECISION OF OPERATION MODE OF RURAL TOURISM FROM THE PERSPECTIVE OF MULTI-FUNCTION OF AGRICULTURAL LAND:BASED ON AN INVESTIGATION ANALYSIS OF 25 ADMINISTRATIVE VILLAGES IN SUBURB OF CHONGQING[J]. HUMAN GEOGRAPHY. 2017, 32(5): 147-153 https://doi.org/10.13959/j.issn.1003-2398.2017.05.021

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