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| EXPERIENCE OF TOURIST MARKET IN THE COMMERCIAL HOME ENTERPRISES: FROM CONSTRUCTIVE AUTHENTICITY TO EXISTENTIAL AUTHENTICITY |
| JIAO Yan1, XU Hong1, XU Ming2 |
1. School of Tourism and Service Management, Nankai University, Tianjin 300074, China;
2. Cultural and Tourism Bureau of Hongqiao District, Tianjin 300131, China |
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Abstract Researches on the Commercial Home Enterprises (CHE) are mostly studied from the perspective of supply. However, tourists' experiences of CHE are hardly analyzed deeply, especially about the authenticity experience which is a core problem in the research of tourist experience and motivation. Taking the tourists ‘excellent experiences in Taiwan B & B as an example, this paper presents a netnographic analysis of tourists’ reviews on the top 3 B&Bs in Hualian though grounded research and identifies how tourists experience them. Grounded theory method is a systematic methodology used in social sciences research involving theory construction through the analysis of data. Following the basic steps of grounded theory analysis, the research firstly broke data into conceptual components and identified the useful concepts by open coding. Then the concepts were grouped into 14 categories throughout the consistent comparative method. According to the characteristics presented by these categories, the similar categories were further reduced into one primary category. Consequently, the research identified four primary categories. They are:1) the perception of modernity, referring to different aspects of modern life; 2) the perception of constructive authenticity, which includes perception of personal lifestyle and perception of local culture; 3) the perception of existential authenticity, involving both intra-personal and inter-personal. Finally, after the categories being identified, the relations among different categories were analyzed by selective coding to reveal theoretical findings.
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Received: 22 December 2016
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2017, Vol. 32 
