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| RESEARCH ON INFLUENCING FACTORS AND MECHANISM OF OUTBOUND BUSINESS TOURISTS FROM NINGXIA TO ARAB COUNTRIES |
| ZHAO Duo-ping, WANG Cui-ting, CAO Lan-zhou |
| College of Resources and Environment, Ningxia University, Yinchuan 750021, China |
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Abstract Tourism flows and trade flows are the main forms of cross-border inter-district contact. The interaction between tourism and trade is a new interdisciplinary study both in economic geography and tourism geography in recent years. With the proposal of "the Belt and Road" initiative, China and Arab countries have more and more economic ties and exchanges, meanwhile the trade and investment activities are more frequent. The China-Arab States Expo, which was successfully held in Ningxia, is a strategic pivot point for the economic belt of China's Silk Road. Important platforms such as China-Arab exposition would enhance the silk road economic belt along the Arab and Muslim world on economic and trade cooperation, which can help to build the new platform for bilateral economic and tourism cooperation, attract the domestic and foreign enterprises and businessmen attending exhibition, lead to the inbound and outbound tourism development of China and Arab countries, open up the process of building up the closer ties between the business travel and trade. Therefore, this paper uses the method of principal component analysis and attempts to introduce the method of geo-detector analysis to assist in the formation of influence factors in the form of random access questionnaires for non-business visitors in Ningxia. The results show that:1)from the characteristics of the sample, the participating outbound business visitors are more likely to be those who are highly educated, with high income and high return rate of the "three high" features. 2)trade activities is the primary driving force for business travelers to leave for Arab countries. 3)factor detection shows that the influencing factors of business tourism are arranged in order from large to small:increase trade factor > product information factor > exotic cultural factor > information dissemination factor > cultural exchange factor > tourism shopping factor.
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Received: 18 September 2017
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2017, Vol. 32 
