雾霾天气对国内游客旅游意愿与行为影响研究——以西安为例

doi:10.13959/j.issn.1003-2398.2019.06.016

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Abstract Under the background of the haze's frequently affecting to tourism, this study takes Xi'an as a case, uses statistical analysis and chi-square test method, and analyses the characteristic, influence factors and formation mechanism of domestic tourist's intention and behavior towards the haze from the three stages of tourism process. The conclusions are as follows: first, in the current stage of tourism development, owing to the less tourism opportunities and high travel costs, the domestic tourist generally pays less attention to the haze' influence in tourism city, and there is a big deviation between tourists' intention to travel and their actual behavior in different stages of tourism. Second, the tourist's response to the haze has a systematic characteristic in tourism process, and the characteristics of tourists' intention and behavior have a strong internal correlation. These relationships are showed that the tourists' attention rate in the pre-tour significantly affects the tourists' awareness rate, satisfaction and the future travel behavior, while the tourists' haze experience in this travel reduced the tourists' satisfaction, it also increased the tourists' attention rate to haze in the future. Third, the tourist's intention and behavior in their travel are randomness when they encountered the haze in tourism city owing to the tourism opportunity, travel cost and different personal cognition to haze. Last, the marital status is the main influence factor to the haze's consideration and knowing rate, tourism willingness and behavior of tourist in tourism city, while the tourist's habitual living environment does not affect the tourists' wiliness and behavior. The research will help the government of tourism city to recognize the comprehensive perception, actual behavior and effect of tourist to the haze, and take measures to reduce the frequency and severity of haze through optimizing the energy structure.

Key words： haze travel intention tourism behavior formation mechanism domestic tourist

Received: 15 January 2019

PACS:

F590

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	YANG Jun-hui
	ZHAO Yong-hong

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YANG Jun-hui,ZHAO Yong-hong. RESEARCH ON THE HAZE'S INFLUENCE TO THE DOMESTIC TOURIST'S INTENTION AND BEHAVIOR: A CASE STUDY OF XI'AN[J]. HUMAN GEOGRAPHY, 2019, 34(6): 136-145.

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http://rwdl.xisu.edu.cn/EN/10.13959/j.issn.1003-2398.2019.06.016 OR http://rwdl.xisu.edu.cn/EN/Y2019/V34/I6/136

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