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| RESEARCH ON LANDSCAPE ATTENTION FROM TOURISTS' MEMORY PERSPECTIVE: A CASE STUDY OF HUANGSHAN SCENIC AREA |
| LIAO Qi-peng1, LIU Chao2, Li Wei3 |
1. School of Arts and Communication, China University of Geosciences, Wuhan 430074, China;
2. School of Geography and Information Engineering, China University of Geosciences, Wuhan 430074, China;
3. Office of Planning and Land Management, Huangshan Scenic Area Management Committee, Huangshan 245899, China |
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Abstract Landscape memory is an important field of cultural geography and plays a key role in the establishment of the relationship between people and places. In the process of tourism, tourists' memory of destination landscape is the subjective image formed from the objective unfamiliar environment on the basis of pre-tour cognition and tour experience. The exploration of tourists' landscape memory is helpful to find out tourists' preferences, shape and project the destination image that suits the public demand. In this paper, a conceptual model of memory attenuation of tourist attractions is proposed, that is, "objective scene-perceptual image-memory image-expressive image". The study found that: 1) 10% of the number of scenic spots accounted for 94% of the memory share; 2) There are not many scenic spots that can be remembered by tourists. Among 299 scenic spots with names in Huangshan scenic area, only 10 spots are recorded by travel notes more than once in average; 3) Peaks are the core of the tourists' memory in Huangshan scenic area.And "five new wonders" of Huangshan can be summarized from travel notes: famous peaks, Huangshan pines, strange stones, sea of clouds and sunrise. 4) Scenic spot closure rotation led to a decline in attention.
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Received: 21 May 2019
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2019, Vol. 34 
