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THEORITICAL PROGRESS AND PLANNING PROSPECT OF CITY IMAGE IN THE NETWORK SOCIETY |
ZHAO Miao-xi1,2, CHEN Ru-shuang3 |
1. School of Architecture, South China University of Technology, Guangzhou 510640, China;
2. State Key Laboratory of Subtropical Building Science, South China University of Technology, Guangzhou 510640, China;
3. China Southwest Architectural Design and Research Institute Corp. Ltd, Chengdu 610041, China |
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Abstract This paper elaborates on the urban image in the Internet era. The city image generally reflects people's collective memory of the characteristic elements of the built environment. Image expressions and people's perceptions directly influence regional marketing strategies and urban planning and construction. In the progression of the network society with the deep integration of information technology, various Internet media and "machine eyes" of computer vision algorithms extend the range of human perception, while mobile Internet supports the instant sharing and future vision of the urban environment. The network media superimpose on the traditional experience of the built environment's subjective/objective role in perception, forming a perceptual collage, spatial reconstruction, temporal rearrangement, and cognitive differentiation of city image. By combing city image research in the Internet context, this paper reveals the a priori construction process of city image in the context of the network society, discovers the general rule that hot image nodes deviate from the peak area of urban socio-economic activities, and summarizes how materials such as pictures, texts, and trajectories have applications to city image research in the Internet environment in order to enrich humanistic urban design theory. In conclusion, the creation of city image under the network society should pay attention to the preference of elements of net attractions and the conceptual differentiation of living scenes among various groups of people, discover the common cognition of local culture, and focus on the progression from instrumental rationality to value rationality, which is also an important issue for planning and design in the new era.
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Received: 26 July 2021
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