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| RESEARCH ON THE ROLE IDENTIFICATION AND PRACTICE OF TOURISTS IN THE RED HERITAGE SITES OF THE LONG MARCH NATIONAL CULTURAL PARK |
| WANG Zhao-feng, HUANG Man-li |
| Tourism College, Hunan Normal University, Changsha 410081, China |
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Abstract Clarifying the tourist role and practice mechanism is of great benefit to effectively promote the construction of the Long March National Cultural Park. Built on the role theory and genius loci, this research focuses on the red heritage sites of the Long March National Cultural Park and constructs an analysis framework of "role-place" by using the content analysis method to explore the role and practice mechanism of tourists who take the Long March route.The research found that:1) The role situation is composed of the dual structure of the continuous Long March site and the fluid local place, and the genius loci is composed of the continuous Long March spirit and the fluid local spirit; 2) Role practice presents two modes of interaction between roles and interaction between roles and places. The interaction between tourists and hosts, historical event figures and natural ecological space is the main role practice behavior; 3) Role identity occurs in the process of interaction between roles and places. Tourists generate self-identity, national identity and human identity in the interactive practice. Human identity originates from both human identity attributes and place stimulation.This paper introduces human identity and the spirit of fluid place, enriches the theory of role identity and genius loci in red tourism, and provides a practical reference for the high-quality tourism development of the Long March National Cultural Park.
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Received: 15 March 2022
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