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“PERSON-MERMORIES-SCENESCAPES”: A STUDY OF THE INTRINSIC MECHANISM OF CULTURAL INTEGRATION INTO NIGHT TOURISM |
REN Li-li1, LIU Min-kun1,2, DENG Xiao-gui1, LIANG Lian-jian1, ZENG Xi-hao1 |
1. School of Business, Guangxi University, Nanning 530004, China; 2. Guangxi Development Strategy Institute, Nanning 530004, China |
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Abstract This study focuses on a typical night tourism destination, employing a rooted approach to analyze the cultural integration within night tourism. The results show that: 1) The process of cultural integration in night tourism comprises scene creation, host-guest interaction, and embodied experiences, but is constrained by "cultural attributes", ultimately leading to the formation of memory associations and cultural internalization; 2) "Person-Memories-Scenescapes" are the three core elements that promote the deep integration of culture into night tourism; 3) The study identifies "Disembedded", "Embedded", and "Integration" as the three states of cultural integration into night tourism, emphasizing that the quality of interaction between host and guest serves as the "yardstick" for evaluating the degree of integration; 4) The ultimate objective is cultural internalization, aiming to achieve "emotional resonance", which enhances the depth and breadth of the tourist experience, providing a meaningful takeaway after the hustle and bustle of the visit. The study constructs a PMS theoretical model of integrating culture into night tourism, and proposes policy recommendations for the in-depth integration of culture and night tourism to empower the night economy.
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Received: 05 July 2023
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