Abstract Host-guest interaction is the key field of villagers' participation in rural tourism, an unavoidable social interaction phenomenon for sustainable rural tourism development, and a microcosm of social and cultural collision between urban and rural areas. Yet it is not clear that residents' power states and potentials performance in interactions. To extend knowledge in this field, this study conducted online travelogue search, unstructured interviews, and participant observations. Based on field theory and social exchange theory, a theoretical model was developed to analyze the detailed process and internal logic of villagers' power generation in host-tourist interactions in rural tourism. This study found that there existed three types of host-tourist interactions: commodity services, daily life and emotional knowledge. In different types of interactions, motivation, inherent resource exchange, capital gain and emotional energy present significant characteristics, which leads to horizontal differences and vertical hierarchy of villagers' power performance. A power hierarchy diagram was then constructed through a systematic analysis of host-tourist interactions, which supported for the scientific nature of villagers' power potential stimulation. This paper points out that the possession of resources is the kernel of the existence of villagers' potential. The starting point of village empowerment work should be the identification of villagers' own resources and the exploration of their potentials. These findings have theoretical and practical implications for stimulating villagers' potential, realizing effective empowerment and formulating sustainable tourism development strategies.
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2024, Vol. 39 
