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| THE FORMING PATHWAY OF TOURISTS' EMOTIONAL SOLIDARITY TOWARD RESIDENTS: BASED ON A MIXED RESEARCH METHODS |
| ZHOU Qing, QU Ying |
| School of Tourism and Urban-Rural Planning, Zhejiang Gongshang University, Hangzhou 310018 |
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Abstract The demand for new experience is reshaping the cognitive boundaries of tourists, and studying the host-guest relationship following an emotional paradigm has become an important part of destination management. However, the mechanism of emotional improvement in host-guest interaction in tourism has been ignored. Introducing emotional energy into the study of host-guest relationships, this study constructs and tests the structural relationship between place social bonding, host-guest empathy and emotional solidarity (feeling welcomed, emotional closeness and sympathetic understanding)using the experimental method and structural equation method. The paths linkage between the variables represent the mechanism of emotional improvement and the formation of emotional solidarity. In this way, the formation path and boundary conditions of tourists' emotional solidarity toward residents are examined. The results show that: 1) The two experiments verify that the place social bonding significantly and positively impact their emotional solidarity toward residents, and host-guest empathy plays a partial mediating role between the two variables; 2) A questionnaire survey of Hangzhou tourists further verifies the robustness of the theoretical model and supports the three-level path of emotional solidarity formation (initial →intensifying process→ a higher-level), and the emotional upgrade chain driven by emotional energy is established; 3) There are boundary conditions in the formation pathway of emotional solidarity. Tourists' attachment styles moderates the formation path of place social bonding on host-guest empathy and place social bonding on emotional solidarity. Finally, the conclusions provide insights for building harmonious host-guest relationships and destination management. Important theoretical implications are provided.
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Received: 12 January 2024
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Corresponding Authors:
10.13959/j.issn.1003-2398.2025.02.018
E-mail: rosemaryquying@126.com。
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2025, Vol. 40 
