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| RESEARCH ON THE FORMATION MECHANISM OF SPORTS ADDICTION AMONG ALPINE SKIING TOURISTS |
| ZHU Yi-ting1, PANG Xue-ru2, LIANG Zeng-xian1,3, LUO Hui3, ZHOU Chun-shan1,4 |
1. School of Tourism, Xinjiang University, Key Laboratory of the Sustainable Development of Xinjiang's Historical and Cultural Tourism, Urumqi 830046, China;
2. Department of Tourism Management, South China University of Technology, Guangzhou 510006, China;
3. School of Tourism Management, Sun Yat-sen University, Zhuhai 519082, China;
4. School of Geography and Planning, Sun Yat-sen University, Guangzhou 510275, China |
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Abstract A comprehensive model of ski tourists' sports addiction was built, and empirical data was gathered from the Baiyun International Ski Resort in the Xinjiang Uygur Autonomous Region of Northwest China. A total of 319 valid data were collected through a questionnaire survey, and a structural equation modeling approach was conducted for the empirical test to explore the formation mechanism of ski tourists' sports addiction. The results showed that, firstly, skiing tourism motivation has a significant positive impact on involvement, flow experience, and self-efficacy. Secondly, self-efficacy has a significant positive impact on involvement. Thirdly, involvement has a significant positive impact on the flow experience and skiing addiction, and flow experience has a significant positive impact on skiing addiction. Fourthly, the study also confirmed that both involvement and flow experience played a mediating role between skiing tourism motivation and skiing addiction, and involvement played a mediating role between self-efficacy and skiing addiction.
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Received: 12 January 2024
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Corresponding Authors:
10.13959/j.issn.1003-2398.2025.02.017
E-mail: zhoucs@mail.sysu.edu.cn。
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2025, Vol. 40 
