人文地理
   
文章快速检索 高级检索
Quick Search Adv Search
  Apr. 7, 2025 Home  About Journal  Editorial Board  Instruction  Subscription  Message  Download  Contact Us
HUMAN GEOGRAPHY  2016, Vol. 31 Issue (1): 154-160    DOI: 10.13959/j.issn.1003-2398.2016.01.021
Current Issue| Next Issue| Archive| Adv Search |
VALIDITY TEST IN ASSESSING RECREATIONAL VALUE OF TOURISM RESOURCE USING CONTINGENT VALUATION METHOD: A CASE STUDY OF HANGZHOU WEST LAKE SCENIC SPOT
ZHA Ai-ping1, QIU Jie-wei2,3
1. Tourism Department, Shanghai Business School, Shanghai 200235, China;
2. MICE & Tourism Department, Donghua University, Shanghai 200051, China;
3. Tourism Department, Fudan University, Shanghai 200433, China

Download: PDF (1713 KB)   HTML (1 KB) 
Export: BibTeX | EndNote (RIS)      
Abstract  The contingent valuation method (CVM) has been widely used as a non-market valuation method, especially in the assessment of environment and resource economics valuation. This paper discuss further on the validity of CVM by taking Hangzhou West Lake scenic area as a case study. The results showed that the recreational value of West Lake scenic area was estimated to be 7.14×108 yuan in 2012. Three types of validity, namely, content validity, convergent validity and construct validity (theoretical validity) were examined in this research. Furthermore, according to the content validity test, the willingness to pay (WTP) was between 1 to 300 yuan. The mean of the WTP was 33.85 yuan and the over pledging bias didn't affect the result seriously. But the inevitable existence of the protesting answer and incomplete investigation might cause lower assessment. In convergent validity test, travel cost interval analysis (TCIA), a kind of travel cost method (TCM), was used to assessing the recreational value of Hangzhou West Lake scenic area and the result was 566.04×108 yuan. The result obtained by the CVM was significantly lower, so they didn't have good convergent validity. Finally, in terms of construct validity, correlation analysis indicated that there was a significant positive correlation between WTP for the entrance fee and visitors' substitute cognition.
Key wordscontingent valuation method      tourism resource      recreational value      validity      Hangzhou west lake scenic area     
Received: 09 December 2014     
Service
E-mail this article
Add to my bookshelf
Add to citation manager
E-mail Alert
RSS
Articles by authors
Cite this article:   
URL:  
http://rwdl.xisu.edu.cn/EN/10.13959/j.issn.1003-2398.2016.01.021      OR     http://rwdl.xisu.edu.cn/EN/Y2016/V31/I1/154
Copyright © 2010  Editorial Board of Chinese Academy of Medical Sciences (CAMS) and the Peking Union Medical College (PUMC)
Add:Editorial office of Acta Academiae Medicinae Sinicae , No.9 Dongdansantiao, Beijing PRC(100730)
Fax:010-65133074 E-mail:actacams@263.net.cn
Supported by:Beijing Magtech