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| PROBLEMS, CAUSES AND SOLUTIONS OF THE THEME PARKS IN XIAMEN |
| CHEN Yu-hui |
| Information Engineering College, Jimei University, Xiamen 361021, China |
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Abstract Though the business operation of the theme parks in Xiamen has not been long, their problem of low visit and revisit rates, as it is in the most theme parks in China, has become strikingly a ware, This thesis investigates both the objective and subjective causes of low visit and revist rates of the theme parks in Xiamen.It suggests that, in order to facilitate the development of the theme parks in Xiamen, the Municipal Government should make greater efforts in attracting capital and investment, enforce macro-guide and trade management; and that investors management should reconsider the themes and scales of the parks, adjust the plans for the park areas, improve and enrich the tourist products of scenic spots, and promote the advertising and marketing.
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Received: 23 November 1999
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2000, Vol. 15 
