人文地理
   
文章快速检索 高级检索
Quick Search Adv Search
  Apr. 3, 2025 Home  About Journal  Editorial Board  Instruction  Subscription  Message  Download  Contact Us
HUMAN GEOGRAPHY  2012, Vol. 27 Issue (3): 44-49    DOI: 10.13959/j.issn.1003-2398.2012.03.014
Current Issue| Next Issue| Archive| Adv Search |
SUBSTITUTION OR COMPLEMENTARITY: ONLINE SHOPPING AND ITS RELATIONSHIP WITH TRADITIONAL SHOPPING BEHAVIOR
WANG Ming-feng, LU Shan
Centre for Modern Chinese City Studies, East China Normal University, Shanghai 200062, China

Download: PDF (1010 KB)   HTML (1 KB) 
Export: BibTeX | EndNote (RIS)      
Abstract  With the rapid popularization of Internet technology, the online retailing market has been maintaining a rapid growth in the past few years in China. There is a prevailing allegation recently that E-commerce would replace the traditional retailing market, but it's shored by little evidence. The relationship between online shopping and traditional shopping is currently one of the most popular topics in E-commerce researches. However, it is not yet clear that how online shopping will influence traditional shopping behavior. The studies' results turned out to be contradictory. Many studies considered online shopping as a substitution, while others go for enhancement and/or complement. Some even thought that physical shopping is more likely to be impervious. Based on a shopping behavior survey of college students, this paper dissects how online shopping impacts on the travel of traditional shopping. Results indicate that generally, online shopping is unlikely to infect consumers' shopping travels.On one hand, the impact of Internet surfing and online shopping on the traditional daily shopping travels mainly bring about a reduction in the frequency and distance of daily travels but an increase in the frequency of multi-purpose outgoings. By comparison, the results show that some consumers will decrease the shopping travel distance after online search and shopping activities. But this kind of the consumers is still mostly favor traditional shopping style, so the overall shopping behavior doesn't change greatly. On the other hand, online shopping behavior may increase the frequency of consumer's non-routine shopping travels and the distance of a single trip. Online shoppers tend to purchase most commodities on Internet, and probably travel a longer distance to make a purchase because they search the information for certain special products online. In short, the relationship between online shopping and traditional shopping is complex, neither a substitution nor a complement.
Key wordse-commerce      online shopping      traditional shopping      travel behavior     
Received: 03 September 2011     
Service
E-mail this article
Add to my bookshelf
Add to citation manager
E-mail Alert
RSS
Articles by authors
Cite this article:   
URL:  
http://rwdl.xisu.edu.cn/EN/10.13959/j.issn.1003-2398.2012.03.014      OR     http://rwdl.xisu.edu.cn/EN/Y2012/V27/I3/44
Copyright © 2010  Editorial Board of Chinese Academy of Medical Sciences (CAMS) and the Peking Union Medical College (PUMC)
Add:Editorial office of Acta Academiae Medicinae Sinicae , No.9 Dongdansantiao, Beijing PRC(100730)
Fax:010-65133074 E-mail:actacams@263.net.cn
Supported by:Beijing Magtech