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| ANALYSIS ON THE FACTORS EFFECTING TOURISTS' SENSE OF PLACE TO CALLIGRAPHIC LANDSCAPE SCENIC——A Case Study of Thirteen Rock Inscriptions of Shimen in Hanzhong, Shaanxi |
| XIAO Xiao, ZHANG Jie, SUN Shang-qian, ZHU Jian-hua |
| Department of Land Resource and Tourism Sciences, Nanjing University, Nanjing 210093, China |
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Abstract As a symbol of Chinese traditional culture, calligraphy is an important symbolic element of tourists' perception of local culture. However, so far, the researches on the relationship of calligraphic landscape and the sense of place are limited. This article selected one of Chinese famous rock inscriptions, which is called the thirteen Rock Inscriptions of Shimen, as a case. Based on 521 pieces of survey papers investigated and the place theory, we constructed a model of factors effecting tourists' sense of place to calligraphic landscape scenic. By factor analysis, one-way ANOVA analysis and cluster analysis, we concluded three conclusions: 1) the sense of place consists of four dimensions: landscape authentic, social culture, calligraphy function and emotional attachment. When compare to their partial correlation coefficients, we could find that tourists have higher level of appraisement and identity on social culture than landscape authentic of the thirteen Rock Inscriptions of Shimen. Social culture is the dominant factor that leads tourists to have attachment to the thirteen Rock Inscriptions of Shimen. 2) Tourists' age, familiarity of the scenic, and travel motivation have significant differences on dimension of emotional attachment. Elderly tourists, re-visitors and cultural visitors have higher degree of emotional attachment. 3) Tourists with the different calligraphic background were significantly on calligraphy function dimension. The application of place theory to calligraphic landscape found the effecting factors of the sense of place and the lack of and found the lack conservation of spot's authentic. This article was meaningful to calligraphic landscape scenic practice and provided management suggestions to calligraphic landscape scenic's future development.
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Received: 11 September 2011
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2012, Vol. 27 
