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| VISION OF BUILDING MODERN TOURISM DESTINATION BASED ON INNOVATIVE TOURISM IDEAS |
| CHEN Feng-yi1, ZHAO Jian-chang2, GAO Wan-hui3 |
1. Western China MICE Study Center, Xi'an International Studies University, Xi'an 710128, China;
2. History Culture and Tourism Department, Baoji University of Arts and Sciences, Baoji, Shaanxi 721013, China;
3. Tourism School·Human Geography Institute, Xi'an International Studies University, Xi'an 710061, China |
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Abstract The emergence of innovative tourism is the result of experience-economic development and market competition. Facing the experience-economic trends and increasingly fierce market competition, traditional theories of the development of tourism destination fall short to meet the current situation. There are three conceptual interpretations of innovative tourism. For tourists, innovative tourism can help tourists realize interpersonal development by offering good opportunities for learning and engagement, through which tourists' innovative ability can be improved. For tourism organizations, innovative tourism focuses more on the development of timely organizational ideas and gives priority to those new ideas and minds to operate tourism organizations. Only in that way can tourism develop in a balanced and healthy way. For community residents, they will be willing to become the participants of tourism development, not on-lookers. Tourism destination's innovation should take corresponding innovative strategies based on these three attraction phases and develop the whole tourism destination by improving basic attraction, enlarging core attraction mark and consummating infrastructure attraction. Tourism destination's innovation should set up balanced ideas of tourism development. The innovative tourism development should hold the vision of harmonious development and ecological and economically sustainable ideas and draw a construction blueprint of the innovative tourist destination. Based on this, The author thinks that this blueprint includes seven aspects as follows: being guided by travelers, increasing participant parts in traveling activities, developing tourism destination's supply capability, building all-line quality management system, being united, building business alliances and making full use of government.
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Received: 10 January 2010
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2010, Vol. 25 
