Abstract：After analysing the contents of Pingyao ancient city, the authors designed its mind identity with first and second class, visional identity and behavioral identity, then put forward "10 kinds of great feeling travel in Pingyao ancient city" and new tourist resources image which formed with 40 scenic spots.
崔凤军, 蒙吉军. 历史文化名城的旅游形象设计与实施策略——平遥古城的案例研究[J]. 人文地理, 1999, 14(2): 6-10.
Cui Fengjun, Meng Jijun. RESEARCH ON THE DESIGN AND ENFORCEMENT METHODS OF TOURIST IDENTITY ABOUT CHINESE HISTORICAL AND CULTURAL CITIES-A Case Study of Pingyao Ancient City. HUMAN GEOGRAPHY, 1999, 14(2): 6-10.
