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人文地理  2011, Vol. 26 Issue (5): 111-116    DOI: 10.13959/j.issn.1003-2398.2011.05.016
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旅游公共服务体系与旅游目的地满意度的结构关系研究——以桂林国家旅游综合改革试验区为例
程道品, 程瑾鹤, 肖婷婷
桂林理工大学 旅游学院, 桂林 541004
EVALUATION ON THE STRUCTURAL RELATIONSHIP OF THE TOURISM PUBLIC SERVICE SYSTEM AND THE SATISFACTION OF TOURISM DESTINATION——A Case Study of Guilin “National Tourism Comprehensive Reform Testing Area”
CHENG Dao-pin, CHENG Jin-he, XIAO Ting-ting
School of Tourism, Guilin University of Technology, Guilin 541004, China

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摘要 在整理及分析国内外相关研究文献的基础上,本文以桂林国家旅游综合改革试验区为例,运用结构方程模型(SEM)模拟游客感知的城乡旅游公共服务体系与旅游目的地满意度的结构关系。结果表明:(1)旅游接待服务感知成为影响旅游地游客满意度最为关键的因素;(2)政府主导下的旅游公共服务体系感知也被证实为影响旅游接待服务感知、游客满意度的显著因素;(3)政府主导下的旅游公共服务体系建设是桂林提升旅游竞争力的关键。最后针对研究结果提出一些建议,并指出本文的不足及今后的研究方向。
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关键词 旅游公共服务体系旅游目的地满意度结构方程模型桂林    
Abstract:With domestic tourism industry into transition, the construction of tourist destination public service catches more and more attention from all circles. At present the country has established a planning group in tourism public service planning to study what is the development target of tourism public service, system construction and so on all over the country in order to provide protection for tourism public service's scientific operation and the orderly development. Tourism public service construction boom shows throughout the country.However, the theoretical research on current tourism public service shows that the problems are separating from the development, and the empirical quantitative research about tourism public service almost is blank. How to promote tourism public service (system) research in academic level and tourism destination construction in practice level become the most pressing demand of the current research, which also has the extremely vital significance. The paper based on sorting and analyzing the domestic and foreign relevant literatures, using structural equation modeling (SEM) approach to simulate the structural relationship of urban and rural tourism public service system and the satisfaction of tourism destinations. The results indicated that:1) Tourism reception services perception becomes the most crucial factors of satisfaction for tourists in tourism destination; 2) Government-led tourism public service system perception has also been proved to be significant factors that affects the tourism reception services perception and tourist satisfaction; 3) The focus of enhancing Guilin tourism competitiveness is government-led and non-market. Finally, limitations and suggestions for further study were also put forward.
Key wordstourism public service system    satisfaction of tourism destination    structural equati   
收稿日期: 2011-03-24     
基金资助:

国家社会科学基金项目(08XJY024);广西研究生教育创新计划项目(2010105961202M04)

作者简介: 程道品(1962-),男,湖北广水人,教授,博士生导师,研究方向为旅游地理、旅游规划。E-mail:chengdaopin@126.com。
引用本文:   
程道品, 程瑾鹤, 肖婷婷. 旅游公共服务体系与旅游目的地满意度的结构关系研究——以桂林国家旅游综合改革试验区为例[J]. 人文地理, 2011, 26(5): 111-116. CHENG Dao-pin, CHENG Jin-he, XIAO Ting-ting. EVALUATION ON THE STRUCTURAL RELATIONSHIP OF THE TOURISM PUBLIC SERVICE SYSTEM AND THE SATISFACTION OF TOURISM DESTINATION——A Case Study of Guilin “National Tourism Comprehensive Reform Testing Area”. HUMAN GEOGRAPHY, 2011, 26(5): 111-116.
链接本文:  
http://rwdl.xisu.edu.cn/CN/10.13959/j.issn.1003-2398.2011.05.016      或     http://rwdl.xisu.edu.cn/CN/Y2011/V26/I5/111
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