“双碳”目标下乡村游客低碳旅游行为影响路径研究——基于SEM和fsQCA混合方法分析

doi:10.13959/j.issn.1003-2398.2024.04.018

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摘要探讨乡村游客低碳旅游行为的影响路径对于实现“双碳”目标下具有实践意义。本研究整合了计划行为理论和价值—信念—规范理论并在传统统计分析的基础上结合模糊集定性比较分析的方法探究了乡村游客低碳行为产生的影响因素及多元路径。研究发现：①八种内生性因素促成了五大乡村游客低碳旅游行为路径类型。其中，低碳价值观、低碳旅游认知、道德规范、行为态度、感知行为控制等条件都存在的路径，最容易触发乡村游客的低碳旅游行为；②主观规范、感知行为控制和行为态度构成了低碳旅游行为产生的充分条件，而低碳价值观、道德规范、行为态度、感知行为控制则是四个必要条件；③主观规范、感知行为控制、行为态度显著正向影响乡村游客的低碳旅游行为，低碳旅游认知显著正向影响道德规范，利己价值观显著反向影响责任归因，道德规范不能直接影响游客的低碳旅游行为；④责任归因难以驱动乡村游客低碳旅游行为。

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	马嘉遥
	李九全
	常芳

关键词 ：环境责任行为, 低碳旅游行为, 低碳价值观, 影响路径, 模糊集定性比较分析（fsQCA）

Abstract：This study integrated the theory of planned behavior and the theory of value-belie-norm, and on the basis of using structural equation model (SEM) to explore the independent role of antecedents of rural tourists' low-carbon tourism behavior, this study uses fuzzy set qualitative comparative analysis (fsQCA) to explore the multiple combination condition configuration of low-carbon tourism behavior, so as to reveal the influence path of rural tourists' low-carbon tourism behavior: 1) Eight endogenous factors are the core influencing factors of low-carbon tourism behavior of rural tourists, and they constitute five path formation types of low-carbon tourism behavior of rural tourists, namely cognitive-oriented, value-oriented, regulation-oriented, behavioral-attitudinal oriented and self-oriented. 2) Subjective norms, perceived behavior control and behavior attitude constitute sufficient conditions for the generation of low-carbon tourism behavior, while lowcarbon values, ethics, behavior attitude and perceived behavior control are the four necessary conditions; 3) Subjective norms, perceived behavioral control and low-carbon tourism behavioral attitude can positively predict the low-carbon tourism behavioral intention of rural tourists. 4) Responsibility attribution is difficult to drive low-carbon tourism behavior of rural tourists.

Key words： environmental responsibility behavior low-carbon tourism behavior low-carbon values formation mechanism qualitative comparative analysis of fuzzy sets(fsQCA)

收稿日期: 2023-07-13

PACS:

F590

基金资助:西安外国语大学旅游学院研究生科研基金项目（LY20220209）

通讯作者: 李九全（1965—），男，陕西西安人，教授，硕士生导师，主要研究方向为城市与社区规划、区域旅游开发与管理。E-mail:lijiuquan@xisu.edu.cn。 E-mail: lijiuquan@xisu.edu.cn

作者简介: 马嘉遥（2001—），女，云南曲靖人，硕士生，主要研究方向为旅游者行为。E-mail:majiayao4818@163.com。

引用本文:

马嘉遥, 李九全, 常芳. “双碳”目标下乡村游客低碳旅游行为影响路径研究——基于SEM和fsQCA混合方法分析[J]. 人文地理, 2024, 39(4): 171-181. MA Jia-yao, LI Jiu-quan, CHANG Fang. REARCH ON THE INFLUENCE PATH OF RURAL TOURIST' LOW-CARBON TOURISM BEHAVIOR UNDER THE AIM OF“CARBON PEAKING AND CARBON NEUTRALITY”: BASED ON THE MIXED METHOD ANALYSIS OF SEM AND fsQCA. HUMAN GEOGRAPHY, 2024, 39(4): 171-181.

链接本文:

http://rwdl.xisu.edu.cn/CN/10.13959/j.issn.1003-2398.2024.04.018 或 http://rwdl.xisu.edu.cn/CN/Y2024/V39/I4/171

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