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人文地理  2004, Vol. 19 Issue (6): 52-57    DOI: 10.13959/j.issn.1003-2398.2004.06.012
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度假旅游及其产品的区域适应性调整——以广东省肇庆市为例
肖光明
肇庆学院财经系, 肇庆 526061
A REGIONZL ADAPTABLE ADJUSTMENT OF VACATION TOURISM AND IT'S PRODUCTS IN CHINA——A Case Study of Zhaoqing in Guangdong Province
XIAO Guang-ming
Finance Department of Zhaoqing College, Zhaoqing 526061, China

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摘要 在对国内度假旅游兴起的社会背景、基本特点与开发类型归纳总结的基础上,文章以首批中国优秀旅游城市肇庆市为例进行实证分析,探讨了其度假旅游发展的主导因素,认为在资源和市场两方面优势明显,但发展过程中存在着规划层次不高、开发建设无序、市场定位不准、季节性闲置严重、市场营销欠缺、区域度假形象模糊等问题,提出了采取形象驱动和整合营销战略、调整规划布局、加强招商引资、重视淡季管理、引入时权经营、积极发展"大旅游"等几方面的适应性调整措施,以使肇庆度假旅游尤其是七星岩省级旅游度假区的发展步入良性轨道。
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关键词 度假旅游及其产品适应性调整七星岩省级旅游度假区肇庆市    
Abstract:Along with the development of vacation economy and the coming of "leisure ages" in China, it is a standard to measure the tourism ripe. Although the development of suburb leisure tourism in some cities is fair, the main products of vacation tourism have been run into many problems and difficulties, which are contrasted with the big marketing requirement greatly. They have met such a problem on how to adaptable adjust and improve the vacation tourism products in many places in our China. If this problem hasn't been solved, it is difficulty to realize the target of adjusting the structure of tourism products in many places.This paper first analyses the social reasons, basic features and exploiting types of the development of vacation tourism in China. Second, takes the city of Zhaoqing——one of the first excellent tourism cities in China as an example, thinks that it has a great advantage in resources and market conditions to the development of vacation tourism. this paper talks over the main developing factors in the development of vacation tourism and the existing problems in the development process of the vacation tourism products in Zhaoqing, such as the planning level is low, the exploiting and construction is in confusion, the market orientate isn't accurate, the vacation tourism product set aside seriously in the slack season, the marketing is lack, the vacation image of Zhaoqing is dim. At last, this paper puts forwards some tactics of adaptable adjustment in the development of vacation tourism in Zhaoqing, such as:adopting the tactics of image driving and integrated marketing, adjusting the planning and arrangement, strengthening the work of inviting outside investment, paying attention to the management in slack season, introducing the timeshare manage, developing the "big tourism" greatly, and so on. This tactics will lead the development of vacation tourism in Zhaoqing to a good track.
Key wordsVacation tourism    Vacation tourism products    Seven-Star Cliffs vacation district    Zhaoqing   
收稿日期: 2003-06-09     
基金资助:

广东省教育厅资助项目(编号:02SJC630001)。

作者简介: 肖光明(1971-),,男,江西人,讲师,从事旅游规划与管理的教学与研究。
引用本文:   
肖光明. 度假旅游及其产品的区域适应性调整——以广东省肇庆市为例[J]. 人文地理, 2004, 19(6): 52-57. XIAO Guang-ming. A REGIONZL ADAPTABLE ADJUSTMENT OF VACATION TOURISM AND IT'S PRODUCTS IN CHINA——A Case Study of Zhaoqing in Guangdong Province. HUMAN GEOGRAPHY, 2004, 19(6): 52-57.
链接本文:  
http://rwdl.xisu.edu.cn/CN/10.13959/j.issn.1003-2398.2004.06.012      或     http://rwdl.xisu.edu.cn/CN/Y2004/V19/I6/52
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