文章在归纳分析自驾车旅游兴起的社会背景、旅游者行为特征基础上,对广东传统旅游目的地肇庆市自驾车旅游的发展条件、发展现状与存在问题进行了思考,认为肇庆具有许多发展自驾车旅游的有利条件。尽管肇庆自驾车旅游市场已初步形成,但也有一些深层次的问题有待解决,离成熟的的自驾车旅游目的地仍有不少距离。在对肇庆自驾车旅游的市场特征进行调查分析的基础上,文章相对系统地提出肇庆自驾车产品旅游深度开发的若干思路与策略。包括:通过资源整合与区域合作丰富自驾车旅游线路;继续完善公路网络、交通标识与自驾车服务站建设;增强旅游信息系统尤其是网络的预定与服务功能;加快汽车旅馆等经济型酒店及汽车营地的建设;建立保障自驾车旅游发展的长效机制等。

Based on the analysis of the social background of self-driving tourism and the basic behavior characteristics of self-driving tourists, the paper analyses the developing condition, the present conditions and the existed problems of self-driving tourism in the city of Zhaoqing, the traditional tourism destination in Guangdong. The paper thinks that it has much advantageous factors for Zhaoqing to develop self-driving tourism, such as the special niche and resource advantages, the brand effect to the Zhaoqing, the beneficial environment of tourism development, etc; tourism industry in Zhaoqing has made some work in order to develop the self-droving tourism in recent years,and the self-driving tourism market has formed initially, Zhaoqing has a certain position for a weekend self-driving tourism destination in Guangdong. But there also have some deep problems which should be resolved. It still has a few distances to a mature self-driving tourism destination for Zhaoqing, for instance, the road marking system is still not enough perfect; lacking perfect network schedules and service system for self-driving tourist; lacking motels; lacking rescuing organization for the self-driving tourist's safety; lacking detailed research on self-driving tourism market, etc. It is still a new thing for Zhaoqing's tourism section to manage and sell the self-driving tourism market usually. If these problems have not been resolved, it is a disadvantage for Zhaoqing to develop the self-driving tourism healthily.
Based on some investigation on self-driving tourists in Zhaoqing, the paper puts forward some strategies of the deeply exploiting self-driving tourism's product in Zhaoqing systematically. These measures include enriching the driving tourism's circuit through tourism resources integration and cooperating with around districts; perfecting the highway network, the transportation's signs and the self-driving service station's construction; Strengthening the tourism information system, especially on the functions of network's schedule and service; Quickening the construction of motels, other cheap hotels and automobile encampments; establishing the long effect mechanism to guarantee the self-driving tourism's development healthily, etc. These measures will benefit Zhaoqing to become a mature destination for self-driving tourism.