多类型微博舆情时空分布关系的差异性及其地理规则

doi:10.13959/j.issn.1003-2398.2018.01.008

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人文地理 ›› 2018, Vol. 33 ›› Issue (1) : 61-69. DOI: 10.13959/j.issn.1003-2398.2018.01.008

社会

多类型微博舆情时空分布关系的差异性及其地理规则

赵燕慧¹, 路紫², 张秋娈²

作者信息 +

THE DIFFERENCES OF SPATIAL AND TEMPORAL DISTRIBUTION RELATIONS IN PUBLIC OPINION OF MULTI-TYPE MICRO-BLOG AND ITS GEOGRAPHICAL RULES

ZHAO Yan-hui¹, LU Zi², ZHANG Qiu-luan²

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文章历史 +

摘要

以新浪微博转发行为作为舆情时空分布的研究对象，分别选取4·20雅安地震事件代表重大社会舆情、凤凰古城收费事件代表公众生活舆情、郭某某事件代表网络热点舆情3类案例，总结不同类型微博舆情的时空分布特征及差异性，进而透视客观存在的地理规则。研究发现：①3类舆情事件微博转发量的时间分布分别表现为：长尾型、山峰型、多个时间段上的波浪型。②与时间轴对应的空间分布呈等级结构，信息扩散节点城市等级（转发量）结构还会表现出一定的空间伸缩变形或与距离衰减形成叠加关系，3类事件分别表现为：延续传统规律的“始终金字塔”结构、在相对较长时间过程中具有范围伸缩的“始终金字塔”结构、距离衰减影响下的“始终金字塔”结构。城市规模效应主导和距离摩擦阻尼效应影响构成网络信息空间分布的基本地理规则。③微博舆情时空分布的差异性与事件类型有关，并与不同微博用户的作用有关。微博用户的不平衡区域分布和其跨区域流动对信息空间分布产生直接影响。

Abstract

The transfer behavior in Sina micro-blog is chosen to analyze the spatial and temporal distribution of public opinion. Three cases-420 Ya'an earthquake represents significant social public opinion, charging in Phoenix town represents public opinion of critical incident, the event of Guo represents hotpots of public opinion are chosen. The paper summaries the spatial and temporal distribution of different micro-blogs' public opinion in order to reveal geographical rules. The findings are as follow:1)Based on the transfer amount and the published time of micro-blog, different public opinion have different spatial and temporal distribution. Three cases represent long-tail type, top type and wave type on some period. 2)The spatial distribution corresponding to the time has the hierarchical structure, which will also shows space expansion deformation or have a superposed relationship with distance decay. The spatial distribution of information in major public opinion still corresponds to ordinary rules which are the "Always Pyramid" structures. The "Always Pyramid" structures are not only in information diffusion of node city scale (transfer amount), but also in social public incident with a relatively long time and hotpots of public opinion incident with distance delay. 3)The differences of the micro-blog public opinion of the temporal and spatial distribution are connected with type of events, and the role of different micro-blog users.

导出引用

赵燕慧, 路紫, 张秋娈. 多类型微博舆情时空分布关系的差异性及其地理规则[J]. 人文地理. 2018, 33(1): 61-69 https://doi.org/10.13959/j.issn.1003-2398.2018.01.008

ZHAO Yan-hui, LU Zi, ZHANG Qiu-luan. THE DIFFERENCES OF SPATIAL AND TEMPORAL DISTRIBUTION RELATIONS IN PUBLIC OPINION OF MULTI-TYPE MICRO-BLOG AND ITS GEOGRAPHICAL RULES[J]. HUMAN GEOGRAPHY. 2018, 33(1): 61-69 https://doi.org/10.13959/j.issn.1003-2398.2018.01.008

中图分类号： C912.8

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