基于网络游记语义分析和GIS可视化的游客时空行为与情绪关系实证研究&mdash;&mdash;以北京市为例

梁嘉祺; 姜珊; 陶犁

doi:10.13959/j.issn.1003-2398.2020.02.017

PDF(13864 KB)

人文地理 ›› 2020, Vol. 35 ›› Issue (2) : 152-160. DOI: 10.13959/j.issn.1003-2398.2020.02.017

旅游

基于网络游记语义分析和GIS可视化的游客时空行为与情绪关系实证研究——以北京市为例

梁嘉祺^1,2, 姜珊^1,2, 陶犁^1,2

作者信息 +

EMPIRICAL RESEARCH ON THE RELATIONSHIP BETWEEN SPATIAL-TEMPORAL BEHAVIOR AND EMOTION OF TOURISTS BASED ON SEMANTIC ANALYSIS OF ONLINE TRAVEL BLOGS AND GIS VISUALIZATION: A CASE OF BEIJING

LIANG Jia-qi^1,2, JIANG Shan^1,2, TAO Li^1,2

Author information +

文章历史 +

摘要

游客的情绪体验在很大程度上影响着他们的体验质量、目的地形象感知及满意度等旅游行为，但情绪和时空行为联系的研究尚未充分展开。本文从时间地理学和行为地理学视角出发，结合情感地理思维，以“马蜂窝网站”2017年北京自由行游记为数据源，通过语义分析识别游客情绪及时空行为要素，并在GIS中叠加整合进行交互分析与解释。一方面，研究揭示了游客时空行为及情绪特征，并探讨了情绪在全局/局部空间自相关的集聚性，以及游客时空行为与情绪的关系；另一方面，归纳出作用于行为和情绪的时空环境条件因素：空间特点、时间预算、与他人的互动。本文通过实证研究总结具体旅游情境下情绪与行为的响应和关联，探索个体时空行为模式中情绪要素的意义，讨论时空环境对行为和情绪的影响，并对区域旅游发展和景区服务管理提供建议。

Abstract

Tourists' emotional experience significantly affects the tourism behaviors, such as experience quality, destination image perception, and satisfaction, but the relationship between emotion and spatial-temporal behavior has not been fully developed. Based on perspectives of time geography and behavioral geography, emotional geography thinking was also adopted in this paper. This study took domestic independent travelers to Beijing in 2017 as the case, collected 750 independent travelers' blogs of MaFengWo website, and screened out 105 blogs that meet research requirements. Semantic analysis was applied to analyses Tourists' blogs, key elements of tourists' emotions and spatial-temporal behaviors were identified. These results include:1) The hot spots are mainly found in the high-quality cultural resources gathering area of Dongcheng/Xicheng Distinct, and the Badaling/Mutianyu Great Wall in the suburbs of Beijing; 2) Tourists' spatial-temporal paths concentrated in Beijing's central axis and its surroundings; 3) Tourists' emotion types are mainly positive, and they converge in the city center; 4) There is a significant correlation between the arrival of specific attractions and the types of emotions, as well as spatial-temporal paths and emotion transitions. On the other hand, this paper probed that space characteristics, time budget, and interaction with others are three factors influencing spatial-temporal environment to tourists' behaviors and emotions.

导出引用

梁嘉祺, 姜珊, 陶犁. 基于网络游记语义分析和GIS可视化的游客时空行为与情绪关系实证研究——以北京市为例[J]. 人文地理. 2020, 35(2): 152-160 https://doi.org/10.13959/j.issn.1003-2398.2020.02.017

LIANG Jia-qi, JIANG Shan, TAO Li. EMPIRICAL RESEARCH ON THE RELATIONSHIP BETWEEN SPATIAL-TEMPORAL BEHAVIOR AND EMOTION OF TOURISTS BASED ON SEMANTIC ANALYSIS OF ONLINE TRAVEL BLOGS AND GIS VISUALIZATION: A CASE OF BEIJING[J]. HUMAN GEOGRAPHY. 2020, 35(2): 152-160 https://doi.org/10.13959/j.issn.1003-2398.2020.02.017

中图分类号： F590.3

参考文献

[1] 柴彦威.空间行为与行为空间[M].南京:东南大学出版社,2004:1.[Chai Yanwei. Spatial Behavior and Behavioral Space[M]. Nanjing:Southeast University Press, 2004:1.]
[2] 段义孚,志丞,左一鸥.人文主义地理学之我见[J].地理科学进展, 2006,25(2):1-7.[Tuan Yi-fu, Zhi Cheng, Zuo Yiou. Humanistic geography:A personal view[J]. Progress in Geography, 2006,25(2):1-7.]
[3] Lewicka M. Place attachment:How far have we come in the last 40 years?[J]. Journal of Environmental Psychology, 2011,31(3):207-230.
[4] O'Brien W, Lloyd K, Riot C. Exploring the emotional geography of the leisure time physical activity space with mothers of young children[J]. Leisure Studies, 2017,36(2):220-230.
[5] 白凯,周尚意,吕洋洋.社会文化地理学在中国近10年的进展[J].地理学报,2014,69(8):1190-1206.[Bai Kai, Zhou Shangyi, Lv Yangyang. The progress of social cultural geography in China in recent 10 years[J]. Journal of Geographical Sciences, 2014,69(8):1190-1206.]
[6] 柴彦威,沈洁.基于活动分析法的人类空间行为研究[J].地理科学, 2008,28(5):594-600.[Chai Yanwei, Shen Jie. Activity-based approach to human spatial behavior research[J]. Scientia Geographica sinica, 2008,28(5):594-600.]
[7] 柴彦威,赵莹.时间地理学研究最新进展[J].地理科学,2009,29(4):593-600.[Chai Yanwei, Zhao Ying. Recent development in time geography[J]. Scientia Geographica sinica, 2009,29(4):593-600.]
[8] 戈列奇,斯廷森.空间行为的地理学[M].北京:商务印书馆,2013:192.[Golledge R G, Stimson R J. Spatial Behavior:A Geographic Perspective[M]. Beijing:The Commercial Press, 2013:192.]
[9] Xia J, Zeephongsekul P, Arrowsmith C. Modelling spatio-temporal movement of tourists using finite Markov chains[J]. Mathematics and Computers in Simulation, 2009,79(5):1544-1553.
[10] Zakrisson I, Zillinger M. Emotions in motion:Tourist experiences in time and space[J]. Current Issues in Tourism, 2012,15(6):505-523.
[11] Mings R C, McHugh K E. The spatial configuration of travel to Yellowstone national park[J]. Journal of Travel Research, 1992,30(4):38-46.
[12] 李山,王铮.适度旅游圈时空规模的可计算模型[J].地理学报,2009, 64(10):1255-1266.[Li Shan, Wang Zheng. Computable models on the temporal and spatial scale of an optimum tourism destination circle[J]. Acta Geographica Sinica, 2009,64(10):1255-1266.]
[13] 杨敏,李君轶,杨利.基于旅游数字足迹的城市入境游客时空行为研究——以成都市为例[J].旅游科学, 2015,29(3):59-68.[Yang Min, Li Junyi, Yang Li. The study on spatio-temporal behaviors of inbound tourists based on tourists' digital footprints:A case study of Chengdu[J]. Tourism Source, 2015,29(3):59-68.]
[14] 贾铁飞,刘蓉.访沪国内游客旅游行为空间特征研究[J].人文地理, 2015,30(5):140-146.[Jia Tiefei, Liu Rong. A study on the spatial behavior characteristics of domestic tourists in Shanghai, China[J]. Human Geography, 2015,30(5):140-146.]
[15] 苟思远,李钢,张可心,等.基于自媒体平台的"旅游者"时空行为研究——以W教授的微信"朋友圈"为例[J].旅游学刊,2016,31(8):71-80.[Gou Siyuan, Li Gang, Zhang Kexin, et al. Space-time behavior of "tourists" based on self-media platform:A case study of professor W's WeChat moments[J]. Tourism Tribune, 2016,31(8):71-80.]
[16] 黄潇婷,张晓珊,赵莹.大陆游客境外旅游景区内时空行为模式研究——以香港海洋公园为例[J].资源科学,2015,37(11):2140-2150.[Huang Xiaoting, Zhang Xiaoshan, Zhao Ying. Temporal-spatial behavior patterns of Chinese mainland tourists at Ocean Park Hong Kong[J]. Resources Science, 2015,37(11):2140-2150.]
[17] 黄潇婷,李玟璇,张海平,等.基于GPS数据的旅游时空行为评价研究[J].旅游学刊,2016,31(9):40-49.[Huang Xiaoting, Li Wenxuan, Zhang Haiping, et al. Evaluation of tourist temporal-spatial behavior based on GPS data[J]. Tourism Tribune, 2016,31(9):40-49.]
[18] Zheng W, Huang X, Li Y. Understanding the tourist mobility using GPS:Where is the next place?[J]. Tourism Management, 2017,59:267-280.
[19] 张艳,柴彦威. "新"时间地理学——瑞典Kajsa团队的创新研究[J]. 人文地理,2016,31(5):19-24,46.[Zhang Yan, Chai Yanwei. "New" time-geography:A review of recent progresses of time-geographical researches from Kajsa Ellegrad in Sweden[J]. Human Geography, 2016,31(5):19-24,46.]
[20] Lopez S J, Pedrotti J T, Snyder C R. Positive Psychology(Third Edition)[M]. Thousand Oaks:Sage Publications, 2015:132.
[21] Bastiaansen M, Lub X D, Mitas O, et al. Emotions as core building blocks of an experience[J]. International Journal of Contemporary Hospitality Management, 2019,31(2):651-668.
[22] Pizam A. Creating memorable experiences[J]. International Journal of Hospitality Management, 2010,29(3):343.
[23] 郭小艳,王振宏.积极情绪的概念, 功能与意义[J].心理科学进展, 2007,15(5):810-815.[Guo Xiaoyan, Wang Zhenhong. Concept, function and meaning of positive emotion[J]. Advances in Psychological Science, 2007,15(5):810-815.]
[24] Bigné J E, Andreu L, Gnoth J. The theme park experience:An analysis of pleasure, arousal and satisfaction[J]. Tourism Management, 2005,26(6):833-844.
[25] Hosany S. Appraisal determinants of tourist emotional responses[J]. Journal of Travel Research, 2012,51(3):303-314.
[26] 白凯,郭生伟.入境游客情绪体验对忠诚度的影响研究——以西安回坊伊斯兰传统社区为例[J].旅游学刊,2010,25(12):71-78.[Bai Kai, Guo Shengwei. Study on the impact of inbound tourists' emotional experience on their loyalty:A case study of Islamic traditional community in Huifang, Xi'an[J]. Tourism Tribune, 2010,25(12):71-78.]
[27] 刘欢,岳楠,白长虹.红色旅游情境下情绪唤起对游客认知的影响[J].社会科学家,2018(3):84-90.[Liu Huan, Yue Nan, Bai Changhong. Influence of emotional arousal on tourists' cognition in red tourism contexts[J]. Social Scientist, 2018(3):84-90.]
[28] 涂红伟,熊琳英,黄逸敏,等.目的地形象对游客行为意愿的影响——基于情绪评价理论[J].旅游学刊,2017,32(2):32-41.[Tu Hongwei, Xiong Linying, Huang Yimin, et al. The effect of destination image on tourist behavior intention:An explanation based on the emotion appraisal theory[J]. Tourism Tribune, 2017,32(2):32-41.]
[29] Nawijn J. The holiday happiness curve:A preliminary investigation into mood during a holiday abroad[J]. International Journal of Tourism Research, 2010,12(3):281-290.
[30] Simonsen K. In quest of a new humanism:Embodiment, experience and phenomenology as critical geography[J]. Progress in Human Geography, 2013,37(1):10-26.
[31] Niedenthal P M. Embodying emotion[J]. Science, 2007,316(5827):1002-1005.
[32] 黄潇婷.基于时空路径的旅游情感体验过程研究——以香港海洋公园为例[J]. 旅游学刊,2015,30(6):39-45.[Huang Xiaoting. A study of tourists' emotional experience process based on space-time path:A case study of Ocean Park in Hong Kong[J]. Tourism Tribune, 2015,30(6):39-45.]
[33] Kim J. The antecedents of memorable tourism experiences:The development of a scale to measure the destination attributes associated with memorable experiences[J]. Tourism Management, 2014,44:34-45.
[34] Watson D, Clark L A,Tellegen A. Development and validation of brief measures of positive and negative affect:The PANAS scales[J]. Journal of Personality and Social Psychology, 1988,54(6):1063-1070.
[35] Servidio R, Ruffolo I. Exploring the relationship between emotions and memorable tourism experiences through narratives[J]. Tourism Management Perspectives, 2016,20:151-160.
[36] 佘升翔,费勇安,田云章,等.旅游消费者情绪量表的维度及检验[J]. 统计与决策,2019,35(5):36-40.[She Shengxiang, Fei Yongan, Tian Yunzhang, et al. Dimension and test of tourism consumer's emotion scale[J]. Statistics & Decision, 2019,35(5):36-40.]
[37] 周尚意,李淑方,张江雪.行为地理与城市旅游线路设计——以苏州一日游线路设计为例[J].旅游学刊,2002,17(5):66-70.[Zhou Shang-yi, Li Shufang, Zhang Jiangxue. Behavioral geography and city tour route design:A case study of "one-day tour in Suzhou"[J]. Tourism Tribune, 2002,17(5):66-70.]
[38] 孙俊,潘玉君,赫维人,等.人文主义地理学与地理学人本传统的复兴[J].人文地理,2015,30(1):1-8,39.[Sun Jun, Pan Yujun, He Weiren, et al. The significance of humanistic geography in the changing humanistic tradition of geography[J]. Human Geography, 2015, 30(1):1-8,39.]
[39] Anderson K, Smith S J. Emotional geographies[J]. Transactions of the Institute of British Geographers, 2001,26(1):7-10.
[40] Davidson J, Bondi L, Smith M. Emotional Geographies[M]. VT and Aldershot:Ashgate, 2005:1-16.
[41] 张朝枝,张鑫.流动性的旅游体验模型建构——基于骑行入藏者的研究[J]. 地理研究,2017,36(12):2332-2342.[Zhang Chaozhi, Zhang Xin. Constructing a mobile travel experience model:Empirical study of cyclists travelling to Tibet[J]. Geography Research, 2017,36(12):2332-2342.]
[42] 李渊,丁燕杰,王德.游客时间约束和空间行为特征的景区旅游线路设计方法研究[J].旅游学刊, 2016,31(9):50-60.[Li Yuan, Ding Yanjie, Wang De. A new approach for designing tourist routes by considering travel time constraints and spatial behavior characteristics of tourists[J]. Tourism Tribune, 2016,31(9):50-60.]
[43] Li W, Xu H. Text-based emotion classification using emotion cause extraction[J]. Expert Systems with Applications, 2014:41(4):1742-1749.
[44] Webster L, Mertova P. Using Narrative Inquiry as a Research Method:An Introduction to Using Critical Event Narrative Analysis in Research on Learning and Teaching[M]. New York:Routledge, 2007:22-27.
[45] Banyai M, Glover T D. Evaluating research methods on travel blogs[J]. Journal of Travel Research, 2012,51(3):267-277.
[46] LoiaV, Senatore S. A fuzzy-oriented sentic analysis to capture the human emotion in web-based content[J]. Knowledge-Based Systems, 2014,58:75-85.
[47] Escalas J E. Imagine yourself in the product:Mental simulation, narrative transportation, and persuasion[J]. Journal of Advertising, 2004,33(2):37-48.
[48] Merleau-Ponty M. The Visible and the Invisible[M]. Evanston, IL:Northwestern University Press, 1968.
[49] Coole D. Experiencing discourse:Corporeal communicators and the embodiment of power[J]. British Journal of Politics and International Relations, 2007,9(3):413-433.
[50] 陆小璇.初论段义孚人本主义地理学思想的形成[J].人文地理, 2014,29(4):13-18,2.[Lu Xiaoxuan. On formation of Tuan Yi-fu's thoughts on humanistic geography[J]. Human Geography, 2014,29(4):13-18,2.]
[51] Tuan Yi-fu. Humanistic geography[J]. Annals of the Association of American Geographers, 1976,66(2):266-276.