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| The Application of the Network Analysis of Capacity Scope in the Image of the Tourists |
| Xue Huifeng |
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Abstract This research demonstrates the appropriateness of repertory grid technique to destination image research. In this particular application, the grid, originally developed by George A. Kelly, was used to investigate the images held by English vacationers of Austria as a summer destination. The grid was used to find out how tourists construed destination countries and to discover how they perceived Austria in terms of the constructs generated. Austria was placed in its competitive context by comparing its image with that of Swit-zerland, Which the Austrian National Tourist Office cites as a major competitor.
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1991, Vol. 6 
