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| DEVELOPMENT OF ANCIENT CULTURAL TOURIST PRODUCT——A Case Study of Luoyang City |
| TAN Cheng-wen, Yang Kai-zhong, Peng Zhao-hui |
| Department Of Urban & Environmental Science, Peking University, Beijing 100871, China |
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Abstract This paper clarifies the concept of tourist product at first.Based on analysis of advantages and difficulties in developing ancient cultural tourist products, two strategies are brought forward, which are implying immateriality in materiality, and changing shape stability into spirit vividness;and making elaborate works.At last, combined with the fact and characteristics of ancient cultural tourist resources in Luoyang, six strategies for development of ancient cultural tourist products in Luoyang is provided.The six strategies are:making elaborate works, developing a series of products, developing resources in integration, attracting tourists in more channels, making tourist network and sustainable development.Instructed by the development strategies. The author points out the main counter measures in developing the ancient cultural tourist products in Luoyang, which including:constructing ancient tourist atmosphere;renovating scape area in integration;enriching contents of products so as to imply immateriality in materiality;adding gusto into cultural projects so as to change shape stability into spirit vividness;and consummating products so as to provide excellent services.
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Received: 11 April 2000
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2001, Vol. 16 
