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| DISCUSSTION ABOUT THE MODE TO EXTEND LIFE CYCLE OF TOURIST DESTINATION |
| YANG Zhen-zhi |
| Tourism College, Sichuan University, Chengdu 610065, China |
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Abstract Tourist destination's life cycle mode by professor Butler mainly describes a kind of self' sown mode of tourist destination life cycle.With the In' depth development of tourism, the life cycle of a tourist destination can be controlled and adjusted by conscious actions. The more powerful the adjustment is and the earlier is period of time is, and the longer the life cycle of a tourist destination is. At first, author explains on three modes of tourist destination's life cycle. Butler's theory about tourist destination's life cycle opens out self' sown rule of tourist destination's life cycle and depicts basic characteristics of each grow th phase. Besides, there are two other possibilities of tourist destination's life cycle. If tourist destination can introduce new products during "fast grow th phase" or "calm development phase", which greatly change the feature of tourist destination, there is possibility that these measures will vastly increase the attractiveness of tourist destination and prolong tourist destination's life cycle. Secondly, the author makes a comparison between two cases.The case of Dujiangyan irrigation system explains how to adjust life cycle of tourist destination. And the case of Bifengxia scenic zone illuminates the importance to adjust tourist destination's life cycle from the very beginning of exploitation, and how to exert effectiveness of tourist resources. Finally, author puts forward reference indexes about how to evaluate life cycle phases of a tourist destination, and how to find out problems during exploitation as soon as possible.
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Received: 21 October 2002
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2003, Vol. 18 
