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| THE CHARACTERISTICS OF TOURISM PRODUCTS, THE TECHNIQUE OF CONSUMPTION AND THE INTERPRETATION SYSTEM OF TOURIST ATTRACTION |
| LI Xin-jian |
| School of Tourism Management, Beijing International Studies University, Beijing 100024, China |
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Abstract While China tourism industry develops ahead, the tourist attraction becomes more important and the pressure on tourist attraction is greater than before. In the context of this macro background, the author analyzed the definition of tourism product and pointed the logistic mistake and researched the characteristic of tourist product from a new angle of view. The paper considered that we should analyze the characteristics of tourism products from the transaction between tourists and tourist enterprises and the production and consumption of tourists themselves,we also should differentiate between peregrination and tourism experience. From the point of view of the author, we should place the tourists' consumption technique for tourism products in a more important place than the common consumers' consumption techniques for the industrial products, especially the difficulty of the transplant of the consumption technique and the strictly restriction of the time and space of the consumption in tourism. Through these innovative analyses on these two aspects, the paper demonstrated the importance of the tourist interpretation system to the development of the tourist attraction and the tourist destination. The interpretation system of tourist attraction is more important in China because there are many centuries old histories and profound culture that make tourists should have more luxuriant imagination to enjoy it. The paper also pointed another question about the information on the tourist attraction or tourist destination, which send to potential tourists by tour agency. For getting the tourist satisfaction, the tourist attraction should harmonize tour agency's propagandas with facts. For getting the sustainable development, the tourist attraction and tourist destination should pay attention to the decadency that hid behind the prosperity.
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Received: 14 April 2003
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2004, Vol. 19 
