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| COMPREHENSIVE ASSESSMENT OF INTERNATIONAL COMPETITIVENESS IN CHINESE TOURISM INDUSTRY |
| ZHU Ying-gao, WAN Xu-cai |
| Nanjing University of Finance and Economics, Nanjing 210003, China |
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Abstract This thesis makes a comprehensive assessment of international competitiveness of tourism industry in China by means of quantitative assessment approach. It, above all, structures the assessment index system of international competitiveness in tourism industry; then defines the ratio of each index system, and introduces the index quantification method; in the end, makes a quantitative assessment of international competitiveness of Chinese tourism industry and compares that with other countries. The thesis aims to improve the international competitiveness assessment effectiveness of tourism industry in China, aims to render a help to the deepening of theoretic research on international competitiveness of tourism industry and the formulating of tourism industry policy in China.
In terms of international competitiveness of tourism industry, there is a great distance between China and the U.S.The international competitiveness index of the U.S.is 2.17 fold of that of China, distinguishly represented by social economic condition and international tourism performance. Compared with France Spain and Italy, there is still a distinctive disparity with the weakness of China lying in social economic condition and international tourism performance. Compared with Germany and Britain, China lags behind in the aspect of social economic condition. However, China is superior to Canada, Mexico, Austria and Greece in its comprehensive index with minor distance in certain index though.
The conclusion of this article is that the international competitiveness of Chinese tourism industry is fairly strong ranked sixth in the world, however, compared with tourism developed countries, there is still great disparity. Unremitting efforts should be made in many aspects. First, the advantage of tourism resource should be fully developed so as to change tourism resource strength into tourism product strength; Second, overseas tourism market should be positively explored so as to change the strength of overseas tourism market into the strength of tourism reception and further into the strength of foreign currency creation. Third, the economic and environmental condition should be improved so as to change this weakness into strength, hence, enhance the international competitiveness of Chinese tourism industry on the whole.
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Received: 26 September 2003
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2005, Vol. 20 
