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| A STUDY ON THE MOTIVATION OF MOVIE-INDUCED TOURISTS——A Case Study of Tourists in Longquan Villa of Tieling |
| WU Li-yun, HOU Xiao-li |
| Changping Institute, Beijing Jiaotong University, Beijing 102200, China |
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Abstract Currently, the academic study on the motivation of tourism falls into the following two categories:first, study the reason for tourism, and then try to find out what lead to such motivation; Second, study tourism goals which can be divided into several categories. With the increased influence of TV show and movie on people's daily life, the motivation for TV and movie tour has attracted more attention. The TV show or movie story and some symbolic articles in the movie or show have direct influence on tourists. To these tourists, their main goal is to see what they have seen or heard in the movie or TV show in real life. The survey was conducted at one weekend and questionnaires were distributed among tourists at several main scenic spots of Longquan Villa in a random way. The survey shows:young and middle-aged people are the main visitors, tourists aged 18-45 account for 66.3% of the total.76% of the surveyed tourists come from Liaoning Province. 68% tourists come to the Longquan Villa for the first time. Among all the tourists, most tourists to Longquan Villa have received very good education. The questionnaire survey is conducted by using Likert 5-point scale, Independent-Samples T Test、One-Way ANOVA(Analysis of Variance) and so on, and is used to analyze tourists' travel motivations and their favorite items. The survey shows:74% tourists come to the Longquan Mountain Village to "see the place where Liu Laogen live in the TV show in person", indicating this is the tourists' main motive. The analysis of the relations between sex and tourism motive showed that the male "escape" motive is more obvious than the female. Through the research and analysis, we may draw the conclusion that movie and TV show is main factor which attracts tourists to come to the Longquan Mountain Village. Some symbolic articles in the movie or TV show also have obvious function in attracting tourists. Tourists come to the shooting location of a movie or TV show mainly out of the following four reasons:confirmation, pursuing one's dream, escape and seeking beautiful environment.
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Received: 08 November 2004
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2006, Vol. 21 
