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| ANALYSES ON INBOUND TOURISM MARKETOF SHANGHAI BASED ON THE COMPETITION STATE AND THE PREFERENCE SCALE |
| LIU Chun-ji1, GAO Jing2 |
1. Utah Institute of Science and Technology, Shanghai Normal University, Shanghai 200234, China;
2. School of Commercial Foreign Language, Shanghai Foreign Trade Institute, Shanghai 201620, China |
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Abstract Under the general industrial background of giving priority to the development of international tourism, the educational and industrial circles pay close attention to the market of inbound tourism. Following the approaching of the World Exposition of Shanghai in 2010,it receives high attention from the academic circles. Previous studies surveyed the market of inbound tourism with various standards.Scholars,through multiple comparison in the process of appraisal,hold that standards of the preference scale and the competition state,are more scientific,intuitive and more feasible.Simultaneously,some scholars made combined analysis of the two standards in the process of surveying the cities like Guilin and Suzhou and considered that the differences of the preference scale are one of the reasons which cause the differences of the competition state.
The current article, with relevant data between 1997 and 2004, counting respectively the preference scale and the competition state of the market of inbound tourism in Shanghai makes a combined analysis and finds that the former presents comparatively stable, while the latter undulate. At the same time, in Shanghai, a commercialized international metropolis, despite the intrinsic connection, the relation between the preference scale and the competition state is not especially remarkable. According to Co-plot analysis, the reason lies in high explanation for the market share but less connection with the rate of increment. Therefore, it needs to make a combined analysis with the competition state when measuring the market of tourism with the preference scale as the survey index in order to get a reasonable judgment.
Finally, with the Co-plot analysis techniques, the preference scale, the market share, and the rate of increment as the variables, the current article makes classified analysis and put forth series of suggestions at the same time, expecting offering theoretical reference for its further development in the World Exposition of Shanghai in 2010.
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Received: 13 May 2006
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2007, Vol. 22 
