It is necessary to conduct a research on regional factors when study literature art. Different People's lives have the different micro culture environment, so their culture psychological structure and code conduct have obvious differences which marked distinct regional brand. The relationship between people and region has an impact on the creation of literary works. Jia Pingwa's philosophy of creation, mode of narration and the personalities of the characters in all his novels have been distinctly localized. This paper takes Jia Pingwa's novels as examples to explore how the local culture and region factors influenced the literary creations of Jia Pingwa. This paper concludes that the natural environment of a region can offer literary creation a nature idea. The natural landscape scenery of Jia Pingwa's home town affects his novel creations. The vivid portrayal of the nature view adds abundant local culture color and art charm to his novel creations. The culture environment of a region closely connects with cultural idea and artistic features. The Shangzhou' culture environment has an impact on the cultural idea and artistic features of Jia Pingwa's novels. The authors point out that firstly, the art characteristics of his novels become distinct when folk customs are depicted. The Shangzhou culture, which is shown in Jia Pinwa's novel, not only presents he local unique customs, but also an important symbol different from other literary works. Secondly, the depiction of politics, economy and region environment can make the region cultural idea of the novel abundantly. The Shangzhou' special politics geography environment and economy geography environment provides the objective condition to the exchange of the ideas, culture, and the culture implication of Jia Pingwa's novels. As a result, Jia Pingwa explores traditional culture and modern civilization deeply. Thirdly, the diversity cultural environment of a region contributes to the writer's artistic style and its evolution. Jia Ping-wa came to xi'an from Shangzhou, and changed from feminine and graceful style to rough, vigorous male style.