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| EMPIRICAL RESEARCH ON THE RELATIONSHIP BETWEEN SPATIAL-TEMPORAL BEHAVIOR AND EMOTION OF TOURISTS BASED ON SEMANTIC ANALYSIS OF ONLINE TRAVEL BLOGS AND GIS VISUALIZATION: A CASE OF BEIJING |
| LIANG Jia-qi1,2, JIANG Shan1,2, TAO Li1,2 |
1. College of Resource Environment and Tourism, Capital Normal University, Beijing 100048, China;
2. Capital Research Institute of Tourism, Capital Normal University, Beijing 100048, China |
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Abstract Tourists' emotional experience significantly affects the tourism behaviors, such as experience quality, destination image perception, and satisfaction, but the relationship between emotion and spatial-temporal behavior has not been fully developed. Based on perspectives of time geography and behavioral geography, emotional geography thinking was also adopted in this paper. This study took domestic independent travelers to Beijing in 2017 as the case, collected 750 independent travelers' blogs of MaFengWo website, and screened out 105 blogs that meet research requirements. Semantic analysis was applied to analyses Tourists' blogs, key elements of tourists' emotions and spatial-temporal behaviors were identified. These results include:1) The hot spots are mainly found in the high-quality cultural resources gathering area of Dongcheng/Xicheng Distinct, and the Badaling/Mutianyu Great Wall in the suburbs of Beijing; 2) Tourists' spatial-temporal paths concentrated in Beijing's central axis and its surroundings; 3) Tourists' emotion types are mainly positive, and they converge in the city center; 4) There is a significant correlation between the arrival of specific attractions and the types of emotions, as well as spatial-temporal paths and emotion transitions. On the other hand, this paper probed that space characteristics, time budget, and interaction with others are three factors influencing spatial-temporal environment to tourists' behaviors and emotions.
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Received: 29 May 2019
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2020, Vol. 35 
